Enjoy 2 free articles a month. For unlimited access, get a membership now.

Canada Goose Concept Shin Kong Place

GH+A Design Studios

SAVE SUBMISSION
Bronze

1 / 11

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.91
6.18
6.00
5.64
5.93
Adi Utama
Adi Utama Global Office Development at JetBrains
5
5
4
4
4.5
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
5
6
4.5
5
5.13
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
4
5
5
4
4.5
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
5
5
5
5
5
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
5
6
6.5
5
5.63
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
4
5
5
4
4.5
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
6.7
7.2
7.2
6
6.78
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
5
6.86
6.7
5
5.89
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
5
5
5
5
5
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
6
8
7
6
6.75
Jason Chan
Jason Chan Founder at Jason Design Group
4.01
5
4.33
5
4.59
Liyun Hao
Liyun Hao Founder and Design Director at EVD
5
4.84
5
5.56
5.1
Client
Canada Goose
Floor area
118 ㎡
Completion
2019
Project Director, IMAGINEX GROUP
Johnny Cheng
Project Manager, IMAGINEX GROUP
Edward Lee
Designer, IMAGINEX GROUP
Andrea Cheung,
"Northward" ceiling installation, artist
Juju Wang

The Canada Goose experiential “Northward” Concept Store brings the Canadian arctic landscape to Beijing’s exclusive Shin Kong Place (SKP Mall). The given retail space was a complex, unusual shape, which inspired the design philosophy of dropping an organic rock formation into the provided footprint. Traditional retail parameters were intentionally ignored, creating a sculptural expression of the Canada Goose brand that stands out among the other retailers. Inspired by the jagged ice and rock of the Canadian Arctic, the store features organic faceted walls composed of troweled concrete panels. Black niches frame and highlight the curated product offering. Anchoring the space is the ceiling art installation "Northward", which was created by Shanghai-born Chinese-American artist Juju Wang. The artist was inspired by the glacial lakes and endless frozen expanse of northern Canada. The fragmented design aesthetic of the architecture is carried into the all-white product display plinths which appear to rise organically form the matching flooring. This effect creates a striking monolithic environment that appears to have been chiseled from a single block of stone and ice. The purpose of the store is to amplify the Canada Goose brand story within the competitive retail landscape of Beijing. SKP Mall blurs the lines between a shopping destination and an art gallery, and the “Northward” Concept Store exemplifies this directive.