This Camper shop —located in Rockefeller Center, and positioned across the street from Radio City Music Hall—sits within a work of landmark architecture. When these spaces opened in 1933, they were state-of-the-art buildings that promoted community, artistic pursuit, a new breed of efficient architecture and mechanical invention, and popular culture. The shop engages its location, bringing aspects of the surrounding architecture inside, celebrating and reworking them. In homage to City Music Hall, designed by Edward Durell Stone and Donald Deskey, the shops interior is painted with aluminium paint and features a neon Camper logo. Shoe stock is kept in space-efficient, archival shelves, which allow continuity between the front and back of house. The tables, benches and cash register are made from Indiana limestone, the same material that Rockefeller Center’s architect Raymond M Hood used on the buildings facade. While Hood’s facade is made of flat tiles, the shop’s furnishings are three dimensional objects, carved with robotic saw blades from blocks limestone. From within the shop the visitor has one of the best views of Radio City Music Hall, except now the view has been co-opted and reads Camper Radio City.