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Camper Store Málaga

Oficina Penadés

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
8.16
8.09
8.22
7.99
8.11
Agata Pilip
Agata Pilip Senior professional brand creative retail store design at Nike
Absolutely great story and approach...
9
8
9
8
8.5
Zaiba Mian
Zaiba Mian Professor at Humber College
Camper store which embraces a susta...
9
8
8
8
8.25
Luis F Rueda
Luis F Rueda Creative Director at LFR_D
Creative use of metal shelving part...
6
7
7
7
6.75
Jonghwan Baek
Jonghwan Baek Founder and Director in Chief at WGNB
It is very impressive how a single...
8
9
7
8
8
Paul West
Paul West Strategy Director at Dalziel & Pow
A creative, resourceful and memorab...
9
9
9
9
9
Emma Wynn
Emma Wynn Director at Brinkworth
What a great story. I like that the...
8
8
8
8
8
XIN LIN
XIN LIN Design Director at OPPO
8
7
7
7
7.25
Michael Long
Michael Long Director at _novospace
Amazing story and design approach t...
8
8
9
8
8.25
Valerie Roosma
Valerie Roosma Interior Designer at -
Not only extremely creative in term...
8
8
9
8
8.25
Serhii Makhno
Serhii Makhno Founder at Sergey Makhno Architects
8
8
8
8
8
Otto Ng
Otto Ng Design Director at LAAB Architects
Love the design concept and the sto...
9
9
9
9
9
Michelle Wilkie
Michelle Wilkie Design Director at tp bennett
A creative, bold scheme. A strong s...
9
8
9
9
8.75
Paul Bishop
Paul Bishop Owner & Founder at Bishop Design
7
8
8
7
7.5
Falco Webbink
Falco Webbink Head of Design at Wink
8.17
8.24
8.02
7.81
8.06
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Single-Brand Store of the Year
8.53
8.85
8.71
8.67
8.69
Jelle Sapulete
Jelle Sapulete Design Director at Adidas
“I truly love the design of this Ca...
9
9
9
9
9
Rosie Morley
Rosie Morley Principal at Fender Katsalidis
Highly flexible and future-fit. The...
8
9
8
8
8.25
Matteo Renna
Matteo Renna Founder at matteorenna | studio
Beautifully designed space with gr...
8
9
9
8
8.5
Agata Pilip
Agata Pilip Senior professional brand creative retail store design at Nike
The creativity level here, reflect...
9
9
9
9
9
Florian Seidl
Florian Seidl Design Manager at Lavazza
This really resonates with me. Love...
9
9
9
10
9.25
Falco Webbink
Falco Webbink Head of Design at Wink
8.15
8.08
8.23
8
8.12
Client
Camper
Floor area
185 ㎡
Completion
2020
Project Manager
Javier Martín
Assistant
Antonio Borlado
Assistant
Darío Giménez
Assistant
Vicent Orts
Director
Jorge Penadés

The first meeting Jorge had with the Camper team was in a warehouse in Binissalem, a small village in the center of Mallorca. Mainly used as a storage space for old Camper shops that have been refurbished and updated, it also works as a sort of archive with custom-made pieces from Michele De Lucchi, Gaetano Pesce, Ingo Maurer, the Bouroullec brothers or Konstantin Grcic. Immediately after entering Jorge felt absolutely drawn to this place and proposed a risky idea: “What if I use this space as a temporary factory and I self-produce the entire shop from here?” Together with his team, Jorge moved to Mallorca in the summer of 2019. Using just 3 basic elements – perforated metal profiles, corner plates and bolts/nuts, plus some reclaimed wood from old Camper furniture – Jorge designed and fabricated all the necessary elements for the store: from product display shelves and tables to different seating units, lighting, checkout counter, brand logos and as a bonus: a typography. As part of the Camper Together project, this is the first time in the history of the company that someone was allowed to design and fabricate an entire shop with their own hands.