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Camper Pompidou

Penadés Office

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Entrance area - Asier Rua
Product display close-up - Asier Rua
Facade - Asier Rua
Entrance area - Asier Rua

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.31
5.80
5.74
4.84
5.42
Peng You
Peng You Co-founder and CEO at Benwu Studio
5
6
6
6.5
5.88
Claudio Fiore Massenz
Claudio Fiore Massenz Sustainability Design Expert for the Built Environment at PVH Corp.
5
7
5
5
5.5
Thomas Danet
Thomas Danet Design Director at Jones Lang LaSalle
It's refreshing to see a layout tha...
6
7.5
6.5
7
6.75
Kajsa Krause
Kajsa Krause Design Principal at Champalimaud Design
6
7
6.5
6
6.38
Emily White
Emily White Experiential Design Lead at Deloitte Digital
I love the story articulated here a...
6
6.5
6.5
5
6
Eric Ch
Eric Ch CEO at Still Young
6
6.5
6
5.5
6
Nicky Drobis
Nicky Drobis Partner at Fender Katsalidis
5
5
6
5
5.25
Marta Nunez Anton
Marta Nunez Anton Associate Interior Designer at AECOM @ ID+S
The space is inviting and definitel...
5
7
7
5
6
Huang	Jianfeng
Huang Jianfeng Founder and Creative Director at ONE-CU Interior Design Lab
5
6
6
5
5.5
Marianne Stroyeva
Marianne Stroyeva Senior Retail Design Manager at adidas
5
7
6
5
5.75
Ying Sun
Ying Sun Senior Interior Architect at Spotify
5
7.5
7
5
6.13
Gijs Baks
Gijs Baks Founder at Space Encounters
Elegant. Inviting. And for me too f...
5
7
6
5
5.75
Stephanie Lund
Stephanie Lund Cofounder and Creative Director at toi toi toi creative studio
6
6.5
6
5
5.88
Matt Parry
Matt Parry CEO at The Future Collective
5
6.5
6
6
5.88
Client
Camper
Floor area
52 ㎡
Completion
2023
Social Media
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Lighting

Inspired by “Project 493”, the unofficial name that was first given to Renzo Piano and Richard Rogers’s proposal for the Centre Pompidou competition, this retail project pays homage to the iconic building with a slightly different take: we developed an exoskeleton that function as a shelving system and which follows the entirety of the store in a continuous gesture. Just as the Pompidou exposes the technical elements of the building, the shelving system is constructed from cable metal trays – repurposing an industrial element that is usually hidden away – for the display of all products in the store.

In order to keep the rigour throughout the space, we designed an X-shape structural joints to make use of the striking 5-meter long windows. While the shelving system playfully references the local architecture history, the brand’s Mediterranean roots are present through the raw plaster finish of the walls and the handmade clay tiles that serve as tops in the cash desk, the welcoming seating areas and the product focus table by the entrance.

The project makes ample use of this highly visible location to begin a visually and conceptually ambitious conversation with Parisian passers-by. Through the immersive nature of the display, the store fosters a moment of exchange between architecture history, shoppers and the general public.

“To me it was important to create a more respectful dialogue between Camper and the context in which they operate in. The challenge was to generate a balance between the brand´s material DNA and the environment around the store, having such an architectural landmark a few steps away was impossible to miss.” Jorge Penadés.