A leading automotive brand since 1902, Cadillac has built its 115-year history by being at the forefront of automotive design, technology and style. In recent years, Cadillac sales slumped as challenger brands set sales records. In 2016, Cadillac announced plans to launch Cadillac House to regain its position as an iconic luxury brand. Located beneath the company’s global headquarters in New York City, Cadillac House – a 12,000 square foot, street-level space is open to the public 7 days a week. This permanent space is a physical manifestation of Cadillac’s cultural world. Cadillac is seeking not only new audiences, but new partners in the worlds of fashion, art, culture, and film. Partnerships and programs change throughout the year, delivering interactive experiences to a new luxury customer, with a creative sensibility.