Sila Sveta participated in the development and implementation of the multimedia presentation for unveiling the new BYD Tang in Beijing. During the show, we used a variety of visual metaphors to reflect the values and history of the brand and also addressed to the rich Chinese philosophy and culture. Using the power of light we adhered to the classical dualism in the presentation: yin and yang, past and future, traditions and innovations. The symbol of the new BYD Tang is a dragon. According to Chinese legends, the birth of the dragon is followed by the explosion of energy, the phenomena of destructive force and the acts of nature: the powerful meteoric showers, lightning and thunder. Here is why for the unveiling part of the new car we presented multimedia birth of the dragon.