The BYD Pioneer Store in Stuttgart is part of the market entry of the Chinese electric car brand BYD in Germany. Strategically located in the centre of Stuttgart, it presents the brand and its vehicles in an innovative way.

The 'Dreamscape' design, inspired by BYD's motto 'Build Your Dreams', combines modern urban architecture with interactive media stations. Architectural elements such as arcades, stairs and asphalt contrast with the technical aspects of the brand. Basic shapes such as spheres, cubes and circular segments form the basis of the design, which serves as a design guideline for future BYD stores in top locations in German city centres (such as Hamburg, Frankfurt, Munich, Cologne and Berlin). As 'pioneers', they bring the brand and its products directly to the people..

As an innovative brand experience, the BYD Pioneer Store stands out from conventional car dealerships by blending into the densely green, listed architecture of Stuttgart's Calwer Passage and acting as a boutique that captivates passers-by and visitors alike. An interactive LED wall that reacts to movement welcomes visitors, while media elements such as the Car Configurator and the Technic Table encourage interaction with the brand and bring it to life. This combination of sustainability and innovation reflects BYD's DNA and makes the BYD Pioneer Store a unique experience that positions BYD as a leader in BEV mobility and creates a lasting connection between the brand and visitors.