The BYD Pioneer Store in Stuttgart is part of the market entry of the Chinese electric car brand BYD in Germany. Strategically located in the centre of Stuttgart, it presents the brand and its vehicles in an innovative way.
The 'Dreamscape' design, inspired by BYD's motto 'Build Your Dreams', combines modern urban architecture with interactive media stations. Architectural elements such as arcades, stairs and asphalt contrast with the technical aspects of the brand. Basic shapes such as spheres, cubes and circular segments form the basis of the design, which serves as a design guideline for future BYD stores in top locations in German city centres (such as Hamburg, Frankfurt, Munich, Cologne and Berlin). As 'pioneers', they bring the brand and its products directly to the people..
As an innovative brand experience, the BYD Pioneer Store stands out from conventional car dealerships by blending into the densely green, listed architecture of Stuttgart's Calwer Passage and acting as a boutique that captivates passers-by and visitors alike. An interactive LED wall that reacts to movement welcomes visitors, while media elements such as the Car Configurator and the Technic Table encourage interaction with the brand and bring it to life. This combination of sustainability and innovation reflects BYD's DNA and makes the BYD Pioneer Store a unique experience that positions BYD as a leader in BEV mobility and creates a lasting connection between the brand and visitors.
BYD Pioneer Store
Atelier Brückner
Bronze

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Arthur Guimarães
Chief Executive Officer
at Arthur Guimarães Architects
The project fits the client ambitio...
6
8
6
6
6.5

Xuechen Chen
Architectural Designer
at X.C Studio
7
7.5
7
7.25
7.19

Mark Eric Magno
Principal
at Aedas Interiors
6
7.8
7.5
6.5
6.95

Jessica Adkins
Brand Experience Design Lead Europe
at M Moser Associates
6
7.8
7
6.5
6.83

Zizhao Li
Cofounder and Chief Designer
at DSC · Design
5.27
6.55
5.45
6.55
5.96

Josse Popma
Partner
at Popma ter Steege Architects
6
6
6
5
5.75

Serhii Makhno
Founder
at MAKHNO Studio
8
7
7
8
7.5

Pooja Shah-Mulani
Partner and Design Director
at LW Design
7
9
6
6
7

Mike McGirr
Managing Partner and Design Principal
at red design
5.67
6.21
6.03
5.31
5.81

Burton Baldridge
Founder
at Baldridge Architects
Everything is expertly composed. Ve...
6
6
6
5
5.75

Katie Mitchell
Managing Director
at Seen Studios
6
7.8
6
6.5
6.58

Wenqing Zhou
Founder
at Add Culture & Creative Development
6.5
7.5
6.5
6.5
6.75

Anna Gitelman
Associate Professor
at Suffolk University
6
7
7
5
6.25

Suvi Saloniemi
Head of Exhibitions
at Finnish Museum of Architecture and Design Museum
5
5
5
5
5

Yan Zhang
Cofounder
at say architects
5.98
5.67
5.98
5.47
5.78

Jianan Shan
Cofounder
at say architects
5
7.85
5
5
5.71
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Harkaran Singh Boparai
Founder
at Space 5
The consortium of materials used is...
6.68
7.03
7.46
6.05
6.81
Designer
Client
Hedin Electric Mobility
Floor area
450 ㎡
Completion
2023
Lighting
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