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BYD Pioneer Store

Atelier Brückner

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Michael Reiner
Michael Reiner
Michael Reiner
Michael Reiner

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.73
5.87
5.76
4.89
5.56
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
The project fits the client ambitio...
6
8
6
6
6.5
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
7
7.5
7
7.25
7.19
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
6
7.8
7.5
6.5
6.95
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
6
7.8
7
6.5
6.83
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
5.27
6.55
5.45
6.55
5.96
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
6
6
6
5
5.75
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
8
7
7
8
7.5
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
7
9
6
6
7
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
5.67
6.21
6.03
5.31
5.81
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
Everything is expertly composed. Ve...
6
6
6
5
5.75
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
6
7.8
6
6.5
6.58
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
6.5
7.5
6.5
6.5
6.75
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
6
7
7
5
6.25
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
5
5
5
5
5
Yan Zhang
Yan Zhang Cofounder at say architects
5.98
5.67
5.98
5.47
5.78
Jianan Shan
Jianan Shan Cofounder at say architects
5
7.85
5
5
5.71
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
The consortium of materials used is...
6.68
7.03
7.46
6.05
6.81
Client
Hedin Electric Mobility
Floor area
450 ㎡
Completion
2023

The BYD Pioneer Store in Stuttgart is part of the market entry of the Chinese electric car brand BYD in Germany. Strategically located in the centre of Stuttgart, it presents the brand and its vehicles in an innovative way.

The 'Dreamscape' design, inspired by BYD's motto 'Build Your Dreams', combines modern urban architecture with interactive media stations. Architectural elements such as arcades, stairs and asphalt contrast with the technical aspects of the brand. Basic shapes such as spheres, cubes and circular segments form the basis of the design, which serves as a design guideline for future BYD stores in top locations in German city centres (such as Hamburg, Frankfurt, Munich, Cologne and Berlin). As 'pioneers', they bring the brand and its products directly to the people..

As an innovative brand experience, the BYD Pioneer Store stands out from conventional car dealerships by blending into the densely green, listed architecture of Stuttgart's Calwer Passage and acting as a boutique that captivates passers-by and visitors alike. An interactive LED wall that reacts to movement welcomes visitors, while media elements such as the Car Configurator and the Technic Table encourage interaction with the brand and bring it to life. This combination of sustainability and innovation reflects BYD's DNA and makes the BYD Pioneer Store a unique experience that positions BYD as a leader in BEV mobility and creates a lasting connection between the brand and visitors.