The showroom design concentrates on the Bugatti brand values Art, Forme, Technique and accentuates the technical fascination and exclusivity of the brand. The Bugatti brandwall generates an associative sculpturally background for the presentation of the car. The heritage presentation shows exhibits of legendary Bugatti milestones which are accompanied medially. The Bugatti DNA is reflected by a technical / artificial shaped motor exhibit and an extensively designed large-format DNA book. A horizontal communication band made of high quality special glass with integrated screens connects the brandwall with the heritage modules and facilitates the dynamics of the brand. The lounge area equipped with Bugatti lifestyle furniture made of carbon fibre generate a dynamically-luxury ambiance.