The Future is Now: BAT's Office of Tomorrow
The project stands as a revolutionary approach to office design, merging form, function, and the user-friendly approach into a cohesive whole. This space is more than an aesthetic statement; it's an embodiment of the company's core values—innovation, collaboration, and sustainability — materialized in an environment that vibrates with the collective energy of its people.
Upon entry, visitors are welcomed by a reception that strikes a perfect balance between technology and contemporary elegance. The strategic use of ambient and indirect lighting not only accentuates the modernity of the space but also creates a focal point at the reception desk, which glows invitingly. This area sets the stage for the experience of the office as a place that both impresses and welcomes.
The workspace is designed for adaptability, featuring a central lounge with modular seating that promotes spontaneous interaction and embodies comfort. The deliberate choice of a vibrant color palette — shades of blue, joyful oranges, and a touch of nature — all infused the space with a creative pulse. This energetic environment is harmonized with biophilic design elements that reinforce the organization's dedication to its employee’s well-being and ecological responsibility.
Each zone within the office is a deliberate tribute to the company’s vision, crafted to support the dynamic flow of ideas. The office does not just exist within the bounds of its walls — it is a curated experience, designed to foster growth and flexibility in a way that resonates with the company’s progressive DNA.
To conclude, this project is not just a showcase of modern design but a witness to a workspace that can genuinely encapsulate a company's identity and motivation. Every aspect, from the careful selection of textures and colors to the flow of spaces, contributes to a narrative that speaks of the company's journey, its vibrant team, and the impactful legacy they strive to build.
British American Tobacco Bucharest
Lemon Office Design
Bronze

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Dustin Stupp
Creative Director
at Vave Studio
4
6
4
5
4.75

Rabih Hage
Founder
at Rabih Hage
4
5
4
4
4.25

Rene Toneman
Partner and Creative Director
at Silo
The project misses the opportunity...
4
5
4
4
4.25

Benoit Florençon
Photographer
at Benoit Florençon
4
5.5
4
4
4.38

Jason Immaraju
Creative Director
at NVE Experience Agency
This project missed the mark for me...
2
5
2
3
3

Irene del Valle de la Sen
Studio Director
at Roth Architecture
4
5
4.5
5
4.63

Ben Zhang
Founder
at Shanghai Jielu Decorative Design Engineering
4
5
4
4
4.25

Yenny Zhang
Retail Designer
at Nike
5
5
4
5
4.75

Christopher Dessus
Founder
at Paf Atelier
4
4
4
4
4

Rune Ricciardelli
Creative Director
at Visual Display
2
4
3.5
4
3.38

Jana Kleine-Kalmer
Interior Designer and Artist
at Jana Kleine-Kalmer
3
5
4
4
4

Julie Payette
Cofounder and Partner
at v2com newswire
4
5
4
4
4.25

Thomas Tse
Design Director
at Inspiration Group
4
5
4
4
4.25

Torquil McIntosh
Cofounder
at Sybarite
Although a modular and adaptable sp...
2
2
2
4
2.5

Eric Tsui
Founder and Design Director
at Kingwoo Strategy and Design
4.5
4
4
5
4.38
Designer
Client
British American Tobacco
Floor area
9578 ㎡
Completion
2023
Budget
€ 4,323,357.24
Furniture
Lighting
Furniture