The project aims to showcase the house that responds to the changing needs for urban living experience. Brighten is the first luxury residence brand in Seoul that focuses on the locality of vastly diverse neighbourhoods in Seoul. Shinyoung, one of Korea’s oldest and largest developers, chose a talented young Seoul-based architecture and design studio intg. to lead its creative direction, including its interior design and Brand Experience.
Brighten’s first project Brighten Hannam is located in Seoul’s most international neighbourhood Hannam-dong close to Gucci’s new flagship store and Thaddeus Ropac’s first Asian branch. It’s also where hipsters and subculture scenes flourish, and intg. designed luxury lofts with 144 units to appeal to internationally minded and culturally sophisticated young professionals.
The loft offers an unprecedented range of choices for tenants, including six different space layouts to meet their needs depending on how much privacy they seek and how much space they want to allocate to the living room space. You can choose from two floorings and three wallpapers to match your personal taste.
The public spaces are designed to offer more privacy and intimacy. By applying an enfilade structure, it creates salon-type facilities where you don’t need to encounter strangers and can relax in a private yoga class or flower arrangement class. There are comfortable common rooms for you to book to meet with financial advisors so that you don’t need to invite them to your home.