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Brighten Gallery

INTG.

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Bronze
Lounge - Yongjoon Choi
Gallery - Yongjoon Choi
Gallery - Yongjoon Choi
Lounge - Yongjoon Choi

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
6.02
6.38
6.09
5.13
5.9
Barbara Brondi
Barbara Brondi Architect at BRH+
5.6
7.02
6.1
5.6
6.08
María Callís Bañeres
María Callís Bañeres President at Retail Design Institute of Spain
The project clearly responds to the...
7.64
7.72
8.39
6.54
7.57
Rocco Bova
Rocco Bova Managing Director at Grupo Hotelero 1800
6.31
8.17
6.67
5
6.54
Josemaria de Churtichaga
Josemaria de Churtichaga Founder at Churtichaga & Quadra Salcedo
7.14
7
7.4
5.99
6.88
Lu Yun
Lu Yun Founding partner and principal architect at Muda-Architects
5.62
6
5.53
6.15
5.83
Markus Schwitzke
Markus Schwitzke Managing Director at Schwitzke Identity Design
6.24
6.81
7.1
5
6.29
Wang Chen
Wang Chen Founder & Design Director at OUTIN. Design
6.1
6.06
5.35
5
5.63
Catalina Maldonado
Catalina Maldonado Sustainability & Technology Officer at Actilum
The project meets the functionality...
6.3
7.71
5.9
5
6.23
Qin Pang
Qin Pang Director at Benoy
6.67
6.38
6.6
5.74
6.35
Esin Karliova
Esin Karliova Founder and Principal at Studio Karliova
The repeating patterns and lines ar...
6
7.9
7.9
5
6.7
Javier Robles
Javier Robles Founder at Lumifer
5
6.88
5
6.54
5.86
Designer
Client
Shinyoung
Floor area
1600 ㎡
Completion
2021
Social Media
Instagram
Display
Lighting
Construction

The project aims to showcase the house that responds to the changing needs for urban living experience. Brighten is the first luxury residence brand in Seoul that focuses on the locality of vastly diverse neighbourhoods in Seoul. Shinyoung, one of Korea’s oldest and largest developers, chose a talented young Seoul-based architecture and design studio intg. to lead its creative direction, including its interior design and Brand Experience. 

Brighten’s first project Brighten Hannam is located in Seoul’s most international neighbourhood Hannam-dong close to Gucci’s new flagship store and Thaddeus Ropac’s first Asian branch. It’s also where hipsters and subculture scenes flourish, and intg. designed luxury lofts with 144 units to appeal to internationally minded and culturally sophisticated young professionals. 

The loft offers an unprecedented range of choices for tenants, including six different space layouts to meet their needs depending on how much privacy they seek and how much space they want to allocate to the living room space. You can choose from two floorings and three wallpapers to match your personal taste. 

The public spaces are designed to offer more privacy and intimacy. By applying an enfilade structure, it creates salon-type facilities where you don’t need to encounter strangers and can relax in a private yoga class or flower arrangement class. There are comfortable common rooms for you to book to meet with financial advisors so that you don’t need to invite them to your home.