Bridgestone Cross Point is an innovational hub for promoting design and the Bridgestone brand, located in the heart of Tokyo's art and business district, Kyobashi. As the world's leading manufacturer of tire and other rubber products, the Bridgestone Group is committed to serving society with superior quality. The word "Cross-point" symbolizes "the intersection of lines, people, ideas, design and brand, company and society, etc.". This new emblematic hub aims to carry on our commitment and is especially designed to bring together employees, partners and the society to encourage interaction. By doing so, we will co-create new social and customer value especially in areas of design and branding and play an important role as the group strives to become an innovational sustainable solutions company. The flexible multipurpose open space can fuse and segment people's activities, encourage exchange and creativity, with aims to accelerate open innovation. Unusual for a high-rise building, it features a terrace garden to emphasize openness and promote wellness, which also helps sensitize workers to realization of a sustainable society. CARE, CONFIDENCE and CREATIVITY are defined as the brand's approach in serving society and are the pillars for the hub's design and activities. There are materials and shapes that convey the warmth of handcraft, as well as brand colors and bricks linked to the company's history. The conference room and lounge are designed as a dignified, quiet space with low lighting, while the co-creation space is bright, spacious, open, and comfortable. The space also encourages people's movement through curves and slanted axes.
Bridgestone Cross Point
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Bronze

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Bill Bouchey
Principal - Director of Design Interiors
at HOK
The simplicity of the space is cal...
6
5
5
5
5.25

Tola Ojuolape
Senior Project Designer
at Selina
5
6
4
4
4.75

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
6
5
6
5
5.5

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
5
6
4
5
5

Martin Mostböck
Founder and creative director at AID
at Martin Mostböck. AID - ArchitectureInteriorsDesign
5
6
5
6
5.5

Anika Hülser
Head of Interior Architecture
at HPP Architekten GmbH
5
6
7
6
6

Aezad Muzaffar Alam
Co-Founder and Design Director
at REFORM Studio
5
6
4
5
5

Tiffany Yao
Regional Workplace Manager
at Newmark
6
5
5
5
5.25

Penny Craswell
Writer
at The Design Writer
5
6
5
5
5.25

Zhang Jiliang
Vice President
at Greentown China Holdings
5
6
5
5
5.25

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
6
7
6
5
6
Designer
Client
Bridgestone Corporation.
Floor area
1121 ㎡
Completion
2020
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