The client called for a comprehensive Brand Rejuvenation of the 60 year old factory which includes change of usage from factory use to office, the building façade, main lobby design, lift lobby, washrooms and the new image of the Headquarter on the top floors.
The building is located in a congested city but luckily with a permanent open green area facing the main façade. Stimulated by the city garden in front of the building, we focus on and used man made nature as a source of inspiration in the design. We opened up the original 1/F floor slab, so that flood of sunlight can be penetrated to the lobby. The white curve ceiling runs across the whole 1/F floor to symbolize the sky, it enhances the excessive sunlight from outside while passers-by are able to share the view of the “interior landscape”. The double height greeting area is an extension of the nature from the garden where lead you to a golden tunnel and takes visitors up to the Main office space on the top floors. Emphasizing the understated elegance and subtlety, the beauty of the nature has transformed into different texture of materials, pattern, music, lighting, space and they eventually unite to form the unique sensation of spatial experience for visitors.
While the majority of offices are purely functional, we are questioning whether aesthetics ensure an efficient work ethic and seeking to provide employees with a better environment in the hope that this will improve productivity.
Brand Rejuvenation - Industuial Building in Kowloon East, Hong Kong
Jason Caroline Design

1 / 10
Designer
Jason Caroline Design
Client
New Bright Industrial Co. Ltd.
Floor area
6875.00 ㎡
Completion
2017