BOYNER SPORTS Boyner Sports is located in Cevahir AVM, Europe's largest shopping mall. Boyner is one of the biggest chain stores in Turkey and this store is in the municipality as a sports concept. A more active and enticing entry has been considered for sports concept. There was a narrow entry compared to inside of the store because of that It was important to ensure that the customer did not go back and continue to move forward at this point. It was used to express that the brand wall that shows wide brand scale and the product range. The videos of the permanent brands displaying on the visual screens and the brands in the lighted panels are displayed beside them. We wanted to make a strong and impressive entry with the shoe racks continuing for 30 meters without interruption. On the other hand, the wall was balanced by more fragmented, flowing texts and a more dynamic wall structure. The illuminated units in the middle supported this dynamic construction. Black roof slits were used to emphasized the depth of the ceiling gaps for lighting. On the inside of the store, wall units and middle stands are used for outdoor product exhibition.