Box by Posti – a new concept in the world of self-service stores. In May of 2019, Fyra began to search for an answer to the question of what would the perfect self-service store be like. Posti, Finland’s leading postal and logistics company, was behind the commission. In the spring of 2019, consulting company Motley had been given an assignment. Posti wanted the company to design the service concept for a new self-service store. Motley asked Fyra to become a partner in the project. The aim was to create a new self-service store for online shopping customers. It needed to be something more than just a row of parcel lockers. It was clear from the start that the space in central Helsinki needed to accommodate over 600 parcel lockers. In addition, there needed to be fitting rooms for the customers to try their purchases on immediately. The space also needed to look interesting to draw attention when looking in from the street. Motley approached the project from the point of view of creating a service concept. Fyra concentrated on interior architecture and functionality. The overall concept of Box by Posti was developed in close cooperation with Motley. The outcome is a harmonious space where the parcel lockers act as a backdrop giving room for the customers to try on their purchases, perhaps make returns and send packages. Special attention has been paid to the recycling of packaging materials. The space was to be functional as well as intuitive for the user. With different colours assigned to different areas of activity, the customer instinctively follows a path finding their way around the facility. The collaborating companies also set out to create a visually compelling interior for it to stand on i ts own, separate from the existing brand imagery, and to represent Posti’s renewed identity. The concept of Box by Posti as well as the interior design was executed swiftly: Finland’s first Box by Posti was opened in the centre of Helsinki in the beginning of November 2019. There is an area called Spotlight in the front section. It can be used by online companies do present their products to the consumers. Near the entrance is also an area with staff always ready to help. There are couches so the customer can take a seat and enjoy a cup of coffee. The parcel lockers are in the background.
Box by Posti
Fyra
Silver
Silver

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Caro Lundin
Co-founder & Creative Director
at ARC Club
8
8
8
7
7.75

Sergio Mannino
Founder
at Sergio Mannino Studio
Modern commerce is desperately in n...
8
8
8
7
7.75

Nasim Köerting
Head of Design
at The Office Group (TOG)
7
8
8
8
7.75

Waad El Hadidy
Design Director
at SH Hotels and Resorts/Starwood Capital Group
delightful!...
7
7
7
8
7.25

Esra Lemmens
Founder & Design Strategist
at Esra Lemmens Agency
8
8
7
8
7.75

Amrita Mahindroo
Director
at DROO - Da Costa Mahindroo Architects
This is a great space. Easy to comp...
8
8
7
8
7.75

Anne-Laure Pingreoun
Founder
at Alter-Projects
7
7
8
5
6.75

Roel Slabbers
Interior Architect Co-Founder
at De Nieuwe Context
7
8
8
8
7.75

Kai LIU
Founder & Design Director
at RIGI design
8
8
8
7
7.75

Shao Feng
Architectural Photographer
at SFAP
The design of the entire project is...
8
8
8
7
7.75

Martijn Hoogendijk
owner / creative director / designer
at Martijn Hoogendijk
Although I'm not completely convinc...
7
6
8
6
6.75

Venelin Kokalov
Design Principal and Principal-in-Charge
at Revery Architecture
7
7
7
7
7

Wiebe Boonstra
Art Director / Co Founder
at DUM
7.5
7.58
7.67
7.17
7.48

Julian Lwin
Spatial Design Director
at Lwindesign + StreetFarms USA
Enjoyable and unexpected color pal...
7.5
7.58
8
7.17
7.56

Kate Shepherd
Cofounder & Strategic Director
at The Future Collective
A brilliant example of how transfor...
7.5
7.81
8.59
7.17
7.77

Justine Fox
Cofounder | Colour Specialist
at Calzada Fox
Love the definition of space and fu...
10
7.88
8.74
7.74
8.59

Daniel Wigham
Strategy & Sustainability Lead
at StudioXAG
A beautiful, complimentary and func...
7.5
7.58
7.67
7.17
7.48
Designer
Client
Posti
Floor area
1100 ㎡
Completion
2019
Service concept
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