Enjoy 2 free articles a month. For unlimited access, get a membership now.

both Concept Store

Desfa Group Inc.

SAVE SUBMISSION
Bronze

1 / 8

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
7.08
6.75
7.33
5.33
6.63
William Barrington-Binns
William Barrington-Binns Director of Photography at WBB & Co.
8
6
8
5
6.75
Jason Traves
Jason Traves Chief Creative Officer at Lucky Fox
This design caught my eye straight...
7
8
8
6
7.25
Jasper Blüm
Jasper Blüm Senior Designer at Colliers
7
6
8
6
6.75
Anastasia Karandinou
Anastasia Karandinou Architect, Senior Lecturer at University of East London
It reminds me a little the works of...
6
8
7
7
7
Corien Pompe
Corien Pompe Chairman and Founder at Donna e Mobile
5
5
6
5
5.25
Chen Xiaohu
Chen Xiaohu Cofounder and Brand Director at BloomDesign
8
6
6
6
6.5
Bret Recor
Bret Recor Founder & Creative Director at Box Clever
8
7
8
7
7.5
Joanna van der Linden
Joanna van der Linden Global Retail Identity & Design Manager at Nestlé Nespresso
8
7
8
2
6.25
Li Baolong
Li Baolong Cofounder and Creative Director at BloomDesign
7
6
8
6
6.75
Johnny Chiu
Johnny Chiu Founder at J.C. Architecture
a powerful presence work that captu...
8
8
8
6
7.5
Richard Parr
Richard Parr Founder at Richard Parr Associates
6
7
5
2
5
Stefano Giussani
Stefano Giussani CEO at Lissoni New York
7
7
8
6
7
Client
both
Floor area
117 ㎡
Completion
2020
Design Director
Howard Wang
Project Manager
Emi Guo
Construction Manager
Evan Pang
Senior Interior Designer
Aleksandra Kaminska
Interior Designer
Juily Li
Photographer
Peter Dixie

both is a Parisian-based independent footwear brand exploring the endless possibilities of one material: rubber. As we begin to search the inspiration of for the shop design, rubber naturally becomes the focus of our discussion. 

The main idea is to complement the characters of rubber through shop fit out and display furnitures. An independent space is required to showcase brand’s limited collection. The space located in the center of the shop features two thousand vivid orange colored rubber made shoelaces suspended from a perforated metal structure to create an intimate shopping experience for the customers. The floating cubical would attract attentions and draw curiosity from outside of the store. Inside the space, the column is covered in mirror finish which multiplies the effect of infinite shoelaces. A similar idea is used on the back wall behind the floating cubical in zigzag form to reflect an unexpected distortion. The remaining walls are treated with natural wood veneer and aluminum panels to soften the overall space. The idea of display furniture were composed from concrete blocks, glass, and raw rubber.  The selection of materials would reflects brand’s core philosophy in originality and creativity, as well as complimenting the merchandise that is being displayed in the store.