Innovative technology meets football passion. The electronics company Sonepar has been part of the Borussia Park stadium in Mönchengladbach since the 2017/18 season. The space can be used as a showroom, entertainment venue, meeting room or for gastronomy. Upon entering the box you are welcomed with a typical locker room view. Like for the players, your belongings can be placed in the lockers. Behind the entrance area a space opens up with several seating arrangements and various technical highlights for guests to discover. We have paid great attention to detail, using custom-made authentic materials and box-adapted digital devices. The illumination of the box can be changed dynamically via a light grid, arranged in a diamond pattern over the entire space. An integrated lighting app allows individual atmospheric lighting moods to be set. The right atmosphere can easily be created for every situation. Further technical and playful highlights underscore the company’s philosophy of innovation. These include a convertible football table, an augmented reality game integrated in the diamond pattern, or a betting app programmed specifically for the box. Guests can discover innovative technologies with all their senses. On match days you can experience the football game live through a panoramic window or on the terrace with heated seats. In addition, a live screen provides up-to-date information and a personal catering service serves food and drinks.
Borussia VIP Box
Studio Jörg Mennickheim

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Designer
Studio Jörg Mennickheim
Client
Sonepar Deutschland
Floor area
21.00 ㎡
Completion
2017