‘Velocity’ is the design theme of this new cinema project, you can see traces of related elements throughout the space to enhance the dynamics of the interior. We created visuals that resemble the light and shadows left behind by cars rushing through the highways in the cities. Such city night scenes have appeared in countless movie scenes, so we’ve decided to capture this mood and project it onto this design. For this project, we were inspired by the velocity-themed elements extracted from for example car racing movies. In order to create an innovative sense of technology and a futuristic touch, which were requested by the client, we visualised the concept by implementing various linear objects - resemblance of speed throughout the interiors. The moving panels are also excellent visualizations of messages appearing quickly like a turbulent stream, as if the way we are living in such a technology-driven society. We carried this technological vibe to the children playing area as well. The climbers were created by vertical and horizontal metal tubes - simple lines which are consistent with the design language. Visualization of velocity-themed elements extends to the auditoriums e.g. the LEDs linear lights as well. For a low-budget project, we think that we have successfully achieved something truly unique yet with a consistent theme throughout the whole interior. From the lobby, hallway, bathroom to the auditorium, even small details like signates, guests can see the effort we have put in to connect a coherent concept.
Bona International Cinema
Pulse On Partnership
Bronze

1 / 8

Michela Falcone
Architect / Educator
at Experimental Architecture / BNU University
the sustainability strategy Adidas...
7
6
7
8
7

Qi Wei
Member, Urban Renewal Professional Committee, Vanke Shanghai Area
at Vanke Group
6
7
7
5
6.25

Massimiliano Tosetto
Managing Director
at Lodes
7
6.5
7
7.5
7

Amber Feijen
Spatial and Concept Designer
at 5AM
6
7
6.5
7
6.63

Lisa Torreggiani
Partner
at Monkeydu
The sustainability is not so well c...
7
6.8
6.5
8
7.08

Mao Hua
Founder
at EK Design
7
6
5.5
6
6.13

Melissa Amarelo
Cofounder and Creative Director
at Toi Toi Toi Creative Studio
6
8
6
8
7

Astin le Clercq
Cofounder and Design Director
at Modem
7
7
7
8
7.25

Bernhard Kurz
Founder
at IFUB*
5
7
6
5
5.75

Britt Berden
Senior Creative Strategist
at FranklinTill
Would love to see where the discove...
6
7
6.5
7
6.63

Simal Yesiltepe
Founder and Creative Director
at Simal Yes Studio
7
6
6
8
6.75

Karen El Asmar
Architect & Interaction Designer
at Tech
6.5
7
6.5
7
6.75

Bob Chen
Founder
at Bob Chen Design Office
5.64
6.15
4.22
5.13
5.29

Sophie van Winden
Director
at Owl Design
7
7
6
8
7

Baoyu Tian
General Manager
at Foshan Shengtianjia Lighting Equipment
6
6.5
6
6.8
6.33
Location
Designer
Client
Bona International Cineplex
Floor area
2635 ㎡
Completion
2020
DESIGN DIRECTOR
DESIGN DIRECTOR
PHOTOGRAPHER