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Bona International Cinema

Pulse On Partnership

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Bronze
At the atrium of the lobby, you can see a curved metal plate extending from the outdoor wall into the indoor ceiling, and installed with a squared LED screen. We use metal materials extensively throughout the project to resemble the modern and current city scenery. - Jonathan Leijonhufvud Architectural Photography
Upon stepping into the lobby, you can see that the long light strips on the ceiling are stacking on top of each other in layers. They connect from afar until up front continuously. - Jonathan Leijonhufvud Architectural Photography
The scrolling speeds of the text on the interspersed LED screens are all different - the combination of fast and slow text movement makes the ceiling even more dynamic, which can’t be illustrated by using a single light strip alone. - Jonathan Leijonhufvud Architectural Photography
At the atrium of the lobby, you can see a curved metal plate extending from the outdoor wall into the indoor ceiling, and installed with a squared LED screen. We use metal materials extensively throughout the project to resemble the modern and current city scenery. - Jonathan Leijonhufvud Architectural Photography

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Entertainment Venue
6.83
7.33
7.25
5.00
6.6
Michela Falcone
Michela Falcone Architect / Educator at Experimental Architecture / BNU University
the sustainability strategy Adidas...
7
6
7
8
7
Qi Wei
Qi Wei Member, Urban Renewal Professional Committee, Vanke Shanghai Area at Vanke Group
6
7
7
5
6.25
Massimiliano Tosetto
Massimiliano Tosetto Managing Director at Lodes
7
6.5
7
7.5
7
Amber Feijen
Amber Feijen Spatial and Concept Designer at 5AM
6
7
6.5
7
6.63
Lisa Torreggiani
Lisa Torreggiani Partner at Monkeydu
The sustainability is not so well c...
7
6.8
6.5
8
7.08
Mao Hua
Mao Hua Founder at EK Design
7
6
5.5
6
6.13
Melissa Amarelo
Melissa Amarelo Cofounder and Creative Director at Toi Toi Toi Creative Studio
6
8
6
8
7
Astin le Clercq
Astin le Clercq Cofounder and Design Director at Modem
7
7
7
8
7.25
Bernhard Kurz
Bernhard Kurz Founder at IFUB*
5
7
6
5
5.75
Britt Berden
Britt Berden Senior Creative Strategist at FranklinTill
Would love to see where the discove...
6
7
6.5
7
6.63
Simal Yesiltepe
Simal Yesiltepe Founder and Creative Director at Simal Yes Studio
7
6
6
8
6.75
Karen El Asmar
Karen El Asmar Architect & Interaction Designer at Tech
6.5
7
6.5
7
6.75
Bob Chen
Bob Chen Founder at Bob Chen Design Office
5.64
6.15
4.22
5.13
5.29
Sophie van Winden
Sophie van Winden Director at Owl Design
7
7
6
8
7
Baoyu Tian
Baoyu Tian General Manager at Foshan Shengtianjia Lighting Equipment
6
6.5
6
6.8
6.33
Client
Bona International Cineplex
Floor area
2635 ㎡
Completion
2020
DESIGN DIRECTOR
DESIGN DIRECTOR

‘Velocity’ is the design theme of this new cinema project, you can see traces of related elements throughout the space to enhance the dynamics of the interior. We created visuals that resemble the light and shadows left behind by cars rushing through the highways in the cities. Such city night scenes have appeared in countless movie scenes, so we’ve decided to capture this mood and project it onto this design. For this project, we were inspired by the velocity-themed elements extracted from for example car racing movies. In order to create an innovative sense of technology and a futuristic touch, which were requested by the client, we visualised the concept by implementing various linear objects - resemblance of speed throughout the interiors. The moving panels are also excellent visualizations of messages appearing quickly like a turbulent stream, as if the way we are living in such a technology-driven society. We carried this technological vibe to the children playing area as well. The climbers were created by vertical and horizontal metal tubes - simple lines which are consistent with the design language. Visualization of velocity-themed elements extends to the auditoriums e.g. the LEDs linear lights as well. For a low-budget project, we think that we have successfully achieved something truly unique yet with a consistent theme throughout the whole interior. From the lobby, hallway, bathroom to the auditorium, even small details like signates, guests can see the effort we have put in to connect a coherent concept.