The concept wish to combine the typical Italian / Milanese features of the Boglioli world with some peculiarities linked to the local context. The facade was then made of ceppo di gre', the typical stone of the Milanese palaces of the time, and also the details of the decorative grids and the entrance door handle rap brass recall at that time. The flooring of the store recreates a typical decorum of Portaluppi but with the "seminato" floor in marble characteristic of miami art deco, while the ceiling with plaster ribs refers to large foyer / common areas of from Bridges cruise ships, connected to each other by the walls in a relaxing and blue whale. The shop space, designed as a large lobby is partitioned in more private areas with the use of semi-transparent screens that double as background exposure of the product, characterized by the use of brass, grooved glass and Alpi green marble typical of the time, also in the perimeter wardrobes.