For Chinese independent designer label Annakiki, the offbeat goes beyond spatial tactics – it’s in the brand DNA. Dubbed Bizarre Girls’ Closet, Annakiki’s first concept store in a Chongqing mall is an homage to the kind of sartorially extroverted women who will come to inhabit its garments. For Chinese independent designer label Annakiki, the offbeat goes beyond spatial tactics – it’s in the brand DNA. Dubbed Bizarre Girls’ Closet, Annakiki’s first concept store in a Chongqing mall is an homage to the kind of sartorially extroverted women who will come to inhabit its garments. Stand-out spots include an installation with sets of red thread spools embedded in stainless steel columns of the same colour. Nearby, 18 pink stone pillars aligned side by side act as merchandising displays while white light poles overheard serve to highlight the material texture and tones. Clothing is a kind of art wandering with lives, and space is a container for lives. As a Chinese independent designer brand, ANNAKIKI excels at using fabrics and silhouettes to interpret its “simple, elegant, and fun” spirit of clothing. While in Joy Season’s design, people can find high saturation colors, dramatic scenarios, and media that conflicting but can still dialogue between each other. All of these coincide with the image of the ANNAKIKI’s "bizarre girl".