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Biutiful Exhibition Pavilion

Twins Studio

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Alex Ionita
Alex Ionita

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
5.16
6.15
5.72
4.72
5.44
Qi Wei
Qi Wei Member, Urban Renewal Professional Committee, Vanke Shanghai Area at Vanke Group
5
6
5
6
5.5
Thijn de Ruijter
Thijn de Ruijter Founder and Executive Partner at Karin Lauwers Agencies
5.81
6.6
6.6
5
6
Bernhard Kurz
Bernhard Kurz Founder at IFUB*
5
6
5
3
4.75
Melissa Amarelo
Melissa Amarelo Cofounder and Creative Director at Toi Toi Toi Creative Studio
5
6
6
5
5.5
Massimiliano Tosetto
Massimiliano Tosetto Managing Director at Lodes
5
7
6.1
4.5
5.65
Michela Falcone
Michela Falcone Architect / Educator at Experimental Architecture / BNU University
5
5.5
5
4
4.88
Karen El Asmar
Karen El Asmar Architect & Interaction Designer at Tech
5
6
6
5
5.5
Britt Berden
Britt Berden Senior Creative Strategist at FranklinTill
5
6
6
5
5.5
Lisa Torreggiani
Lisa Torreggiani Partner at Monkeydu
5
6
5
5
5.25
Simal Yesiltepe
Simal Yesiltepe Founder and Creative Director at Simal Yes Studio
5
6
6
5
5.5
Bob Chen
Bob Chen Founder at Bob Chen Design Office
7.37
7.01
7.37
6.57
7.08
Astin le Clercq
Astin le Clercq Cofounder and Design Director at Modem
4
6
5
4
4.75
Amber Feijen
Amber Feijen Spatial and Concept Designer at 5AM
5
6
5
4
5
Sophie van Winden
Sophie van Winden Director at Owl Design
5
6
6
4
5.25
Client
Biutiful Downtown
Floor area
500 ㎡
Completion
2022
Social Media
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Lighting

In the context of too many square shapes and concrete walls, where the city gets overwhelmingly stiff, we empathized the need for an organic arrangement, which would kill the geometric lines of the buildings around. Therefore, the concept of Biutiful Exhibition Pavilion popped up. Its philosophy starts from the infinite circle of life in nature and it materializes in a structure that can be infinitely modulated. 

Overview picture: abstract forest in the middle of an urban barren market. 9 pillars, metaphorically representing 9 trees, each covering an area of 50 sqm and each being 5 m high. Their hexagonal crowns and their infinite possibility of combinations build a metallic installation alike a natural ecosystem, at an intermediate size between human scale and the scale of office buildings. Pellucidness towards the sky acquires autumn shades thanks to the colored stained glass ceiling. To these colors we added an intelligent lighting system, each branch being controlled independently and being able to change the general appearance to infinity. As the forest heals the mind, body and spirit of one, we believe architecture can do the same. 

Give yourself a try at Biutiful Exhibition Pavilion.