In this modern society we are living in, 'multi' purpose prevails. People have a concept like Multi Persona, and space is even more so. A house becomes a cafe, a bookstore becomes a bar, and a department store becomes a gallery. Billi Seoul can be seen as a club or a lounge bar, but it has a hidden side of it. As a startup in NFT business, the client needed an offline space for activities such as exhibiting and selling NFT products. In addition, the client hoped that it would not only function as NFT exhibition hall, but also a meeting space and F&B space for drinking, listening and watching; combined together. Billi Seoul is a complex space functioning as an experimental place to embrace the diversity of the platform. The picture frames that attract the eyes from the surrounding walls are not just decorations; they are all NFT artworks. The works of specific artists are arranged in sections and visitors of Billi can immediately purchase their favorites. In this space, a launching party can be held, and social atvities take place to interact with others based on drinks and music. Considering the harmony of such morphological changes and finishing overlap, the design team conceived NFT works to stand out. They took 'cyberpunk' suitable for digital as the entire concept. By breaking away from the typical gallery with a bright tone, they planned a space that could blend into more of a casual atmosphere, keeping it dark. The frames usually emit blue-ish light, so red light is introduced in the space as a contrast. The borderline of the blurry light between the blue and the red evokes a mysterious atmosphere.
Billi Seoul
Eccentric Design Lab & Studio Eccentric
Bronze
Bronze

1 / 14
Location
Client
Billi
Floor area
268 ㎡
Completion
2022
Finishes
Lighting
Lighting
LATEST SUBMISSIONS
MORE PROJECTS
Hortensia Herrero Art Centre
Gold

Zara Ski Verbier
Silver

Hyundai Motorstudio Senayan Park
Silver

Scusa
Silver

Van B
Gold

The Cube Canary Wharf
Silver

V&A Photography Centre
Silver

L’École School of Jewelry Arts - Dubaï
Silver
-thumb.jpg)
Macquarie Group Americas Headquarters
Silver

Nikko Style Niseko Hanazono
Silver