Traveling is more than adding up kilometers. Remember? It’s going into each city with love, respect and curiosity. It’s freeing yourself from that bucket list. It’s getting off the map. It’s trying to understand reality. And talking to whoever sits next to you without fear of goodbyes. Because when a trip is more than coming and going, you always have a place to return to. -Bienvenir- "Bienvenir" is located in a marvelous building from the 1930s, the work of architects Vicente García Cabrera and Jesús Carrasco Muñoz. Conceived as a rental house on Madrid's Gran Vía, over the years and with the rise of tourism, it became a guesthouse. In 2019 an investment group bought the property and we took on the challenge of transforming it into a 45-room hotel and creating its brand identity. "Bienvenir" was born with a dual mission, as the naming explicitly shows. On the one hand, to welcome newcomers with open arms, courtesy and affection. On the other, to inspire travelers to practice the art of arriving well. With mindfulness, curiosity and calm, as it was in other times. This nostalgic look that does not lose sight of modernity is part of the essence and history of the building. Proof of this is that certain original elements from 1929, protected by local regulations, have been restored, incorporated and enhanced in the new interior design proposal. The result is a graphic space with a minimalist art deco style. A wise and refreshing fusion between yesterday and today. Pure geometries and a modern and contrasting chromatic palette reign in the interiors. The new materiality is based on the original architecture: black and white marble, herringbone floors and moldings, colorful stained-glass windows and brass details. All of this is combined with contemporary materials, such as metal, ceramics and vibrant colored tiles. We worked on the zoning of the living room, located on the first floor, to turn it into a multifunctional and flexible space on 3 levels. This is achieved through semicircular, loge-like structures that maximize privacy and allow you to see without being seen. To create different atmospheres, we combined low and high furniture with other geometric shapes that give continuity to the functional signage, also designed by us. The moldings are living their second golden age by framing light fixtures of our own design and the storytelling of the brand is materialized thanks to the graphics in the spaces. The result is a room of interesting mixes, perfect for breakfast, work or disconnecting after an exciting day. In the bedrooms, we designed a compact, yet visually light piece of furniture that combines sleeping and working areas to save space. This structure coexists with soft colors that favor rest. The result is comfortable and cheerful rooms. While in the bathrooms, we opted for a refined style, with a bathroom cabinet of our own design, neutral colors, such as black and white, and a touch of blue to energize the whole.