Located in the SoHo neighborhood of New York City, Best Friends Pet Adoption Center houses 15 dogs, 40 cats, and kittens under the care of Best Friends staff and volunteers, The Center is designed for pets from New York City shelters to meet new adopters who can take them home. By being a "gathering place" for local shelters to bring their adoptable animals, the Center is one element in helping Best Friends Animal Society reach their goal of bringing the United States to a No Kill Shelter System by the year 2025. Best Friends initiative is to "Save Them All" as part of this work, Best Friends hosts adoption and fundraising events, and runs a lifesaving pet foster program in partnership with Animal Care & Control of New York City. This Center provides a unique way in which the local population can connect with animals and learn about the very important massage of the Best Friends Animal Society. More than an adoption center, this is a center to educate and engage the public in their effort towards no-kill. This is a new kind of branded experience.