The stand is bordered by a 6.5 meter high metal frame construction, with suspended transparent gauze panels. Visually, the stand is closed and framed to the outside, but still remains open and light thanks to the transparency of the fabrics. The open stand is divided into individual work areas. The white, green illuminated beverage counter has a central role, which, despite its length of 9 meters, is almost floating and light. The rear stand area is divided into three working areas. Here, brewing technics can be experienced emotionally through the latest technology. The visitor is guided by VR glasses through the three-dimensional world of experience of the brewery and can stop as desired, in order to get more detailed information. Eyecatcher of the stand at the Drinctec is the HoloLens-table in front of the high split-monitor wall. Six visitors can experience a virtual walk through a brewery architecture at the same time using a HoloLens eyeglasses. Different areas can be explored here individually, but at the same time the eye contact remains to the Beertec lecturer. On the large monitor wall above other visitors can join the journey as an observer.
Beertec Trade-Fair Stand
Ueberholz

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Designer
Ueberholz
Client
Beerbev LLC
Floor area
192.00 ㎡
Completion
2017
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