Corporate window display

The reason for creating this design is that we wanted to enhance the mood in Ginza where people gather from all over the world, starting from Shiseido’s show window when an era name changed from Heisei to Reiwa.

New era, Reiwa, means “beautiful harmony” in English and it implies that "culture is born and nurtured as the people's hearts are beautifully drawn together. The Tokyo Ginza Shiseido Building’s show window is designed for dynamic air that mixes different kinds of hopes and expectations in the town and beautiful harmony for the new era.