‘GANT Beacons Project’ is an ongoing initiative created by the original preppy American sportswear brand GANT as part of their commitment to sustainability. Part of their goal is to help remove some of the 165 million tonnes of plastic which is floating in our oceans. To begin this project, GANT partnered with SEAQUAL™, their network of fisherman in the Mediterranean and other local resources to transform this waste plastic into yarns to be used in a special collection of apparel.

Designed in collaboration with the UK GANT team, StudioXAG created a window display for their Regent Street flagship which simply distills this sustainable message into an eye-catching and succinct design.

We created a kinetic window which mimicked the waves and ripples of the ocean, a succession of disks in gradating shades of blue hold shirts from the collection which ebb and flow with a mesmerising effect. Inspired by the simplicity of hand-cranked wooden toys, where vertical movements transform into rotational wave motions. This minimal display is accompanied by projections of water movements which are cast across the mechanism, resulting in a calming and mystifying installation which left customers eager to learn more.