Enjoy 2 free articles a month. For unlimited access, get a membership now.

BBT Merch Popup

Weft

SAVE SUBMISSION
Bronze
Bronze
Bronze
BBT Merch Popup Checkout Counter - WEFT
BBT Merch Popup Aerial View - WEFT
BBT Merch Popup Aerial View - WEFT
BBT Merch Popup Checkout Counter - WEFT

1 / 18

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Pop-Up Store
6.60
6.88
7.04
6.33
6.71
Nicholas J Hickson
Nicholas J Hickson Founder & Technical Director at THDP
6.95
7.45
7.6
8.02
7.51
Engin Ayaz
Engin Ayaz Cofounder at Atölye
7
7
8
8
7.5
Dan Cheong
Dan Cheong Partner at Buro Ole Scheeren
5.5
6
6
6
5.88
Daniela Viloria García
Daniela Viloria García Senior Lighting Designer at Broadway Malyan
6.06
6.75
7.26
5
6.27
Vera Dieckmann
Vera Dieckmann Founder and Creative Director at XO Atelier
7.02
6.6
6.02
5.52
6.29
Atlihan Onat Karacali
Atlihan Onat Karacali Educator at University of Central Lancashire
7.27
7.24
7.95
7.84
7.58
Simon Saint
Simon Saint Principal and Global Residential Sector Leader at Woods Bagot
6.6
7.02
7.95
7.38
7.24
Ed Ng
Ed Ng Cofounder and Principal at AB Concept
6
5.5
5.5
5
5.5
Idmen Liu
Idmen Liu Founder at Matrix Design
6.81
6.52
6.31
6.67
6.58
Moe Krimat
Moe Krimat Strategic Creative Director at SeenDisplay
6
8
8
6
7
Nataly Bolshakova
Nataly Bolshakova Founder and Lead Designer at Bolshakova Interiors
7.12
6.7
7.48
7.52
7.21
Anja Pangerl
Anja Pangerl Executive Partner at Blocher Partners
7
7
7
5
6.5
Alex Whitlow
Alex Whitlow Research and Strategy Director at Quinine
Love the bold and iconic use of col...
6.98
7.5
7.5
8.02
7.5
Daniel Perlin
Daniel Perlin Founder at Make_Good
6.61
6.87
7.09
4.04
6.15
Vincent Zhang
Vincent Zhang Founder and Design Director at Stylus Studio
6.12
7.02
5.93
5
6.02
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
6.93
6.56
7.44
5.53
6.61
Alex Whitlow
Alex Whitlow Research and Strategy Director at Quinine
6.6
7.5
8.02
6.98
7.28
Nicholas J Hickson
Nicholas J Hickson Founder & Technical Director at THDP
6.52
7.45
8.02
6.88
7.22
Daniela Viloria García
Daniela Viloria García Senior Lighting Designer at Broadway Malyan
7.03
6.06
7.83
5
6.48
Atlihan Onat Karacali
Atlihan Onat Karacali Educator at University of Central Lancashire
7.99
7.88
7.88
4.7
7.11
Simon Saint
Simon Saint Principal and Global Residential Sector Leader at Woods Bagot
6.17
8.1
8.31
4.81
6.85
Engin Ayaz
Engin Ayaz Cofounder at Atölye
6.5
5
6.5
6
6
Ed Ng
Ed Ng Cofounder and Principal at AB Concept
7
6.8
7.2
5.5
6.63
Idmen Liu
Idmen Liu Founder at Matrix Design
7.02
7.17
6.67
7.17
7.01
Moe Krimat
Moe Krimat Strategic Creative Director at SeenDisplay
6
6
6
6
6
Nataly Bolshakova
Nataly Bolshakova Founder and Lead Designer at Bolshakova Interiors
8.49
5
6.79
5
6.32
Anja Pangerl
Anja Pangerl Executive Partner at Blocher Partners
7
7
8
5
6.75
Daniel Perlin
Daniel Perlin Founder at Make_Good
6.97
5.63
8.9
3.79
6.32
Vincent Zhang
Vincent Zhang Founder and Design Director at Stylus Studio
6.79
5.74
6.6
5
6.03
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Pop-Up Store of the Year
6.70
7.12
7.26
6.47
6.89
Ricardo Seola
Ricardo Seola Creative Director and Photography Professor at Ricardo Seola and NABA Milano
7.1
8.1
7.1
7.02
7.33
Sabine Krieg
Sabine Krieg Dean of the design faculty at University of Applied Sciences Düsseldorf
6.6
6.88
7.04
6.33
6.71
Alex Whitlow
Alex Whitlow Research and Strategy Director at Quinine
6.6
6.88
8.07
6.33
6.97
Claudio Pironi
Claudio Pironi CEO at Claudio Pironi & Partners
6.6
6.88
7.04
6.33
6.71
Vesma K. McQuillan
Vesma K. McQuillan Professor/ Head of TYP-0.Lab at TYP-0.Lab/ Westerdals Department of Creativity, Storytelling and Design/ Kristiania UC
6.6
6.88
7.04
6.33
6.71
Designer
Client
Swish
Floor area
80 ㎡
Completion
2022
Social Media
Instagram Linkedin
Conveyor

Kuwait-based architecture studio WEFT uses industrial elements to create a playful retail experience in their latest temporary popup design for an official merch collaboration between a local fast food joint BBT and Looney Tunes. The merch store is housed within a series of shipping containers that were “dropped” on the cantilevered rooftop edge of BBT’s new joint Hilltop located in Kuwait City. 

A total of four shipping containers were modified, painted signal red and fused together to create an open plan layout. The front-facing 40FT High Cube container is fitted with bold Hilltop signage sandwiched between two layers of translucent polycarbonate illuminating the rooftop and attracting passers-by from afar. The container placement also creates entry and exit pockets for customers and allows ample flow inside the popup. 

Meanwhile, three 20FT containers at the rear are dedicated to the product showcase - fitted in a symmetrical layout with four multilayer mesh displays, two garment conveyors and a central check-out/garment customization counter. The garment conveyors, typically utilized at dry cleaning stores, offer a playful retail experience - customers browse the merch by pressing a big red button which makes the garments rotate in a loop. Building further on the industrial narrative, the designers suspended a 3.6m long seamlessly welded mesh counter on yellow heavy-duty ratchet straps. 

The accent colour continues in electrical distribution, where bright yellow hose is utilized to disguise exposed wiring. Finally, an array of red crates fitted with graphic identification tags are utilized as a stock storage solution running across the bottom of the full 18m long display elevation. Container doors at each end are utilized to provide natural cross-ventilation within the popup whilst offering a french-balcony-like experience. On one side, the opening frames the views of Kuwait Towers and the Arabian Gulf, whilst on the other the visitors enjoy views of Kuwait City with landmarks such as Al Hamra Tower (SOM) and NBK Tower (Foster & Partners). 

The popup scheme was assembled in under 10 days using exclusively off-the-shelf materials readily available for immediate purchase in Kuwait. In addition to the popup, the studio designed a window display setup and various outdoors accessories - branded umbrellas, x-shaped umbrella holders, seating pillows made of red tarpaulin, seatpad storage and trash units. The new BBT branch Hilltop was designed by a Kuwait and Portugal based architecture company AAP.