BAO BAO ISSEY MIYAKE is a famous and popular bag brand with a unique texture of triangular pieces that are regularly assembled. Until now, our theme has been to convey the "certainty of handwork, high quality, and a sense of luxury" in our products. Since the products are made by Japanese craftsmen with great care, we focused on "hammering", one of the traditional Japanese metalworking techniques.(Hammering is a forging technique in which a thin metal plate is hammered out from the back with a mallet and carved. Hammering is a forging technique in which a thin sheet of metal is hammered out from the back with a mallet and carved into the metal, taking advantage of the metal's extensibility to create thin and robust metal objects.) The hammering technique is usually used for small items such as sake and tea utensils, and is technically not suitable for making large items. However, we have succeeded in developing an innovative method of making large-size hammered panels, which makes it possible to cover an entire store with panels. The dull reflections of the hammered panels make the colorful products look fantastic and create a graceful presence of traditional Japanese technology. In addition to its individuality, we incorporated a new essence into this project: the concept of a stage set. The space is covered with heavy hammered panels, and the parts for laying out the products (shelves, hooks, hangers) are removable. There are more than a dozen types of parts that correspond to the products, and they are custom-designed for each product so that the products can be beautifully displayed. Since the parts are simply inserted into a small gap in the wall, the system has become highly functional and easy for anyone to place the parts. The way the contents can be easily and quickly changed is like installing an application on a device such as an iphone. The system is designed to be integrated with the shelves, instead of using conventional storage bag hangers. It is built into a rail and can be moved freely from side to side, making the product stand out by integrating it into the space. The rails are energized so that monitors such as iPads can be suspended in the air during events. And of course, it frees you from the hassle of daily charging. With this innovative system, new parts are created as new forms of products are introduced, the display changes, and the space is kept in a continuously new state. This is a sustainable business model that does not require the cost of large scale renovation, as the space changes only with the change of products and parts. The space is just like a stage set, where the unchanging (traditional) and the changing (latest) coexist in harmony with the new products.