The concept fully achieves the vision of the bank to be attractive and distinctive with a Georgian proposition. DINN! has covered this assessment with the brand positioning definition and the related storytelling, designing the new visual identity and its application on the digital side, the retail experience and the interior design for the flagship with the technical support and development by BUILT, a part of DINN! group.
Bank of Georgia took the opportunity to revamp and enhance one of their properties, the very first bank branch of the country established in early ‘900. The physical touchpoint is a fundamental “moment of truth” for the brand, as a "gift" that allows a memorable customer experience to discover the country uniquenesses and the bank distinctiveness. The concept fully achieves the vision of the bank to be attractive and distinctive with a Georgian proposition, with an in-store experience that helps the positioning and the very important word of mouth between these clients. The HWNI target for sure needs a state of art omnichannel service but is very positive to choose a brand and be loyal if it offers a hi-end and unique experience. Through this new concept, BoG wants to reach international clientele let them discover the Country through investment opportunities, from the heart of Tbilisi in a symbolic stunning building of the capital.