The exploration between "basic" and "re-design" is a process of re-thinking and re-defining. Moreover, it is a rhetorical question towards a certain stereotype and a dialectic of one's self-experience. To this day, Middle Huaihai Road has been the epitome of Shanghai’s cultural and historical process, as well as a landmark where a variety of consumer brands choose to station. 

When designing the Bananain Concept Shanghai, Some Thoughts’s inspiration comes from the existing architecture and the diverse cultural background embedded in the site by re-examining the basic elements. The designer meticulously curated a retail space that appeals to the contemporary trends and broadcasts brand's vision. 

The designer responds to the definition of “basics” by employing the ordinary units to avoid any possible interventions to the space, in this way, the public could connect and have a dialogue with the interior intimately. Instead of the common understanding of columns being the supporting components to beams, it has been reinterpreted, followed by the establishment of a new spatial convention in the design. 

The designer aspires to introduce two forms of columns, combining its functionality of being supporting components and the interpretation of being the design narrative. Vertical uprightness is the most straightforward expression of gravity. The space is processed into a few specifications through the homogeneous arrangement of column grid, The permeability juxtaposed with structure are designed to present the visitors with a a new exploration at the psychological and physical level, encouraging people to meander freely and experience the scale endowed in the space by proportion to their own measure. 

The essence of daily an object has often been wrapped in its ordinaries so that we forget to pay attention. In designing the partials and materials of Bananain Concept Store Shanghai, Some Thoughts tried to re-process the objects often seen in our daily life and change the way they normally applied in so as to differentiate the usage towards its original settings. 

The substitution of partials exists in human's behavioral interaction, of which has been injected in a humorous way to arouse people's understanding towards "basics". "Re-design the Basics" is not only an expression of our design concept, but also an output that has defined Bananain since its institution by punctuating the significance of better life necessities. 

Meanwhile by enabling more people to live a more decent life, this ideology has become a new bottom line in the brand philosophy. Some Thoughts applied the brand value in the spatial design to inspire visitors to resonate with the space in a more profound way from multiple dimensions the interior equipped.