Contextually, the parameters of Baldwin’s Pop-Up were set to design a series of containers to hold the necessary contents of a typical retail space and showroom. The concept originated from a letter that founder Matt Baldwin wrote for a previous fall season in which he verbalized a contradiction of his city life to the outdoors. Stemming from these suggestions of dichotomy between the city and nature, an apparent connection of Matt’s established brand yielded the basis for the concept. Aptly coined ‘Prairie in the City’, the pop-up follows this train of thought to transpose the contextual elements of the Midwest through objects that become the retail function and experience. The program required Hufft’s design and fabrication studio to develop these objects to meet the need for usable surface and hanging requirements that could be efficiently-packaged and shipped to its next location. The end result: four unique pieces that fulfill the functions of retail, while conveying a sensory connection to the Midwest as an adaptation of the Baldwin brand and ethos.
Baldwin, New York
Hufft

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Designer
Hufft
Client
Baldwin
Floor area
179.00 ㎡
Completion
2017