The design for this 1,200 square foot retail store is an homage to the classic American craftsmanship that is the brand’s philosophy. The space is crafted as as series of framed vignettes that seam together the BLDWN story; one of both lifestyle and the celebration of the American lineage. Seemingly floating custom millwork and metalwork volumes strategically define the space within the boutique, fusing the ethos into the construction of the space itself while also meeting practical needs for product display and storage. The millwork was designed to give a sense of discovery. It provides screening at the storefront, giving a small glimpse of the brand product and an understanding that the store serves both men and women. From the storefront, the millwork then turns leading patrons into the store and opens up the main showroom. It not only provides a separation of men's and women's, but also provides extra product storage maximizing the sales room square footage.