THE GINZA's cosmetics are born from the wisdom of human beings and minerals born from the earth. By using rock salt and acrylic cubes, the installation conveys THE GINZA's stance of looking at life from its roots and leading to healthy skin. Inspired by a traditional Japanese toy called "Yajirobe" (Balancing Objects), the object has a precise acrylic cube as a fulcrum, a symbol of artificiality, and rock salt, a symbol of nature, at both ends of the stick. As no two pieces of rock salt are the same, the fulcrum of the acrylic cube can be adjusted to maintain the balance of the object. The objects are balanced in different ways, some horizontal, some tilted to the extreme, to convey THE GINZA's respect for the vitality of nature and to show that products are born from a very delicate balance. The objects, which look as if they are about to fall but do not, bring a sense of dignified tension and playfulness to the high-quality shop.
Balance
we+
Silver
Silver

1 / 10

Ad de Hond
Founder and Creative Director
at ADH.design
I like the form language and the fa...
7.06
7.03
7.39
7.05
7.13

Simon Schmolling
Head of Architecture
at Meiré und Meiré
6.5
7
7
6.5
6.75

Catalina Soffia Baeza
Creative Director
at Yáneken
6.56
7.25
7.75
6.16
6.93

Darren Xu
Founder and CEO
at Spider Creative
5
5.31
5
5
5.08

Mauro Brigham
Founder and Creative Director
at ncbham
The spatial design effectively inte...
6
4.5
7.25
5.5
5.81

Katie Kasabalis
Cofounder
at Kasawoo
7
6.34
6.47
5
6.2

Asha Sairam
Principal
at Studio Lotus
Clever use of a single gesture to c...
7.75
7.9
7.8
8
7.86

Philip Staszewski
Partner Architect
at Ivy Studio
7
6
7.5
5.5
6.5

Daniel Kaven
Co-Founder
at William Kaven Architecture
5
6.1
4.52
5.67
5.32

Mark Bithrey
Founder and Creative Director
at B3 Designers
Simplicity at its best. Beautifully...
8
7
8
6
7.25

Andrew Martin
Founder and Creative Director
at AMD Interior Architecture
6
6
7
5
6

Pengzhan Du
Chief Architect
at Engineering Design Management Center of Bureau of public works of Shenzhen Municipality
7
6.8
6.5
6
6.58

Zhongli Wang
Partner
at Catanian
5
5
5
5
5

Lindsay Roth
Design Director
at Gensler
7
7
8
3
6.25

Steve Lastro
CEO and Future of Living Advisor
at Linq-X
7
6
7
5
6.25

Ad de Hond
Founder and Creative Director
at ADH.design
I like the form language and the fa...
7.06
7.03
7.39
7.05
7.13

Simon Schmolling
Head of Architecture
at Meiré und Meiré
6.5
7
7
6.5
6.75

Catalina Soffia Baeza
Creative Director
at Yáneken
6.56
7.25
7.75
6.16
6.93

Darren Xu
Founder and CEO
at Spider Creative
5
5.31
5
5
5.08

Mauro Brigham
Founder and Creative Director
at ncbham
The spatial design effectively inte...
6
4.5
7.25
5.5
5.81

Katie Kasabalis
Cofounder
at Kasawoo
7
6.34
6.47
5
6.2

Asha Sairam
Principal
at Studio Lotus
Clever use of a single gesture to c...
7.75
7.9
7.8
8
7.86

Philip Staszewski
Partner Architect
at Ivy Studio
7
6
7.5
5.5
6.5

Daniel Kaven
Co-Founder
at William Kaven Architecture
5
6.1
4.52
5.67
5.32

Mark Bithrey
Founder and Creative Director
at B3 Designers
Simplicity at its best. Beautifully...
8
7
8
6
7.25

Andrew Martin
Founder and Creative Director
at AMD Interior Architecture
6
6
7
5
6

Pengzhan Du
Chief Architect
at Engineering Design Management Center of Bureau of public works of Shenzhen Municipality
7
6.8
6.5
6
6.58

Zhongli Wang
Partner
at Catanian
5
5
5
5
5

Lindsay Roth
Design Director
at Gensler
7
7
8
3
6.25

Steve Lastro
CEO and Future of Living Advisor
at Linq-X
7
6
7
5
6.25
Designer
Client
THE GINZA Co., Ltd.
Floor area
2 ㎡
Completion
2020
Design / Contractor