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Balance

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Silver

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Material
7.57
7.43
8.14
5.29
7.11
Leni Popovici
Leni Popovici Founding Director and Partner at KAP Studios
A very playful concept executed wit...
7
8
9
5
7.25
Omar Abdelghafour
Omar Abdelghafour Founder Principal at Light Space Design
6
7
8
5
6.5
Gudy Herder
Gudy Herder Trend Consultant at Eclectic Trends
Surprising combination of natural r...
9
8
9
5
7.75
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
7
7
8
5
6.75
Mengjie Liu
Mengjie Liu Cofounder at Sò Studio
7
6
7
6
6.5
Yifan Wu
Yifan Wu Cofounder at Sò Studio
8
6
7
6
6.75
Stefan Weil
Stefan Weil CCO at Atelier Markgraph
Balance. The name remains the same....
8
8
8
6
7.5
Veronica Givone
Veronica Givone Managing Director Hospitality at IA Interior Architects
I like to contrasting textures and...
6
7
7
5
6.25
Ruud Belmans
Ruud Belmans Creative Director at WeWantMore
7
8
8
6
7.25
Tina Norden
Tina Norden Partner at Conran and Partners
Immersive visually and an engaging...
9
9
9
5
8
Sonia Tomic
Sonia Tomic Senior Associate, Head of Furniture & Materials at Universal Design Studio
8
7
9
5
7.25
Justine Fox
Justine Fox Cofounder | Colour Specialist at Calzada Fox
Love the relationship between the a...
8
7
8
5
7
Christiaan Fokkema
Christiaan Fokkema Partner at Hollandse Nieuwe
very charming and clever story whic...
8
9
9
5
7.75
Liam Doyle
Liam Doyle Principal at Jump Studios
8
7
8
5
7
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Window Display of the Year
8.00
7.18
8.22
6.34
7.43
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
8
7
8
7
7.5
Zaiba Mian
Zaiba Mian Professor at Humber College
Poetic approach to the brand and ma...
8
7
8
6
7.25
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
8
7
8
6
7.25
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Beautiful use of Architecture as a...
8
7
9
7
7.75
Daisuke Nagatomo
Daisuke Nagatomo Assistant Professor at National Taiwan Normal University
8
7.92
8.08
5.69
7.42
Designer
Client
THE GINZA Co., Ltd.
Floor area
2 ㎡
Completion
2020
Design / Contractor

THE GINZA's cosmetics are born from the wisdom of human beings and minerals born from the earth. By using rock salt and acrylic cubes, the installation conveys THE GINZA's stance of looking at life from its roots and leading to healthy skin. Inspired by a traditional Japanese toy called "Yajirobe" (Balancing Objects), the object has a precise acrylic cube as a fulcrum, a symbol of artificiality, and rock salt, a symbol of nature, at both ends of the stick. As no two pieces of rock salt are the same, the fulcrum of the acrylic cube can be adjusted to maintain the balance of the object. The objects are balanced in different ways, some horizontal, some tilted to the extreme, to convey THE GINZA's respect for the vitality of nature and to show that products are born from a very delicate balance. The objects, which look as if they are about to fall but do not, bring a sense of dignified tension and playfulness to the high-quality shop.