THE GINZA's cosmetics are born from the wisdom of human beings and minerals born from the earth. By using rock salt and acrylic cubes, the installation conveys THE GINZA's stance of looking at life from its roots and leading to healthy skin. Inspired by a traditional Japanese toy called "Yajirobe" (Balancing Objects), the object has a precise acrylic cube as a fulcrum, a symbol of artificiality, and rock salt, a symbol of nature, at both ends of the stick. As no two pieces of rock salt are the same, the fulcrum of the acrylic cube can be adjusted to maintain the balance of the object. The objects are balanced in different ways, some horizontal, some tilted to the extreme, to convey THE GINZA's respect for the vitality of nature and to show that products are born from a very delicate balance. The objects, which look as if they are about to fall but do not, bring a sense of dignified tension and playfulness to the high-quality shop.
Balance
we+
Silver
Silver

1 / 10

Leni Popovici
Founding Director and Partner
at KAP Studios
A very playful concept executed wit...
7
8
9
5
7.25

Omar Abdelghafour
Founder Principal
at Light Space Design
6
7
8
5
6.5

Gudy Herder
Trend Consultant
at Eclectic Trends
Surprising combination of natural r...
9
8
9
5
7.75

Anne-Rachel Schiffmann
Director of Interior Architecture
at Snøhetta
7
7
8
5
6.75

Mengjie Liu
Cofounder
at Sò Studio
7
6
7
6
6.5

Yifan Wu
Cofounder
at Sò Studio
8
6
7
6
6.75

Stefan Weil
CCO
at Atelier Markgraph
Balance. The name remains the same....
8
8
8
6
7.5

Veronica Givone
Managing Director Hospitality
at IA Interior Architects
I like to contrasting textures and...
6
7
7
5
6.25

Ruud Belmans
Creative Director
at WeWantMore
7
8
8
6
7.25

Tina Norden
Partner
at Conran and Partners
Immersive visually and an engaging...
9
9
9
5
8

Sonia Tomic
Senior Associate, Head of Furniture & Materials
at Universal Design Studio
8
7
9
5
7.25

Justine Fox
Cofounder | Colour Specialist
at Calzada Fox
Love the relationship between the a...
8
7
8
5
7

Christiaan Fokkema
Partner
at Hollandse Nieuwe
very charming and clever story whic...
8
9
9
5
7.75

Liam Doyle
Principal
at Jump Studios
8
7
8
5
7

Anne-Rachel Schiffmann
Director of Interior Architecture
at Snøhetta
8
7
8
7
7.5

Zaiba Mian
Professor
at Humber College
Poetic approach to the brand and ma...
8
7
8
6
7.25

Christina Wissing Oppermann
Commercial Director
at Brandt Collective
8
7
8
6
7.25

Sergio Mannino
Founder
at Sergio Mannino Studio
Beautiful use of Architecture as a...
8
7
9
7
7.75

Daisuke Nagatomo
Assistant Professor
at National Taiwan Normal University
8
7.92
8.08
5.69
7.42
Designer
Client
THE GINZA Co., Ltd.
Floor area
2 ㎡
Completion
2020
Design / Contractor
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