B-monster, a boxing fitness studio from the forefront of New York's trendy, arrived at Poly Time in Shanghai while leading a hot topic of "Dark Boxing". Undoubtedly, B-monster is the leader in the global fitness industry and "never compromise" and "fire burning" are its pronouns. CROX has created a brand-new brand image for the first fitness studio in China with the creative concept of B-monster, and also created a very dramatic sports space for boxing enthusiasts.
CROX's design is to cut through the thick walls of the urban concrete jungle so that the body and mind can be released in the darkness, and to shape boxing movement into a space sequence full of ceremonial feelings - exotic cave, red dressing room, inception gymnasium. The three spaces are linked into a complete immersive experience.
Shanghai needs to create a stress-relief arena for expressing emotions, putting aside ideas and solving problems, and to encourage the courage of city dwellers to confront reality. Go through the caves in B-monster, let us fly gravity-free in the vast black sky, and finally in the field full of music, like Muhammad Ali - Move like butterfly and Punch like bee.
B-monster Fitness Studio, Shanghai
CROX

1 / 10
Designer
CROX
Client
B-Monster fitness Studio
Floor area
720.00 ㎡
Completion
2018
LATEST SUBMISSIONS
MORE PROJECTS
Hortensia Herrero Art Centre
Gold

Zara Ski Verbier
Silver

Hyundai Motorstudio Senayan Park
Silver

Scusa
Silver

Van B
Gold

The Cube Canary Wharf
Silver

V&A Photography Centre
Silver

L’École School of Jewelry Arts - Dubaï
Silver
-thumb.jpg)
Macquarie Group Americas Headquarters
Silver

Nikko Style Niseko Hanazono
Silver