Based on the creative concept ‘Formless’, Audi booth portrayed the idea of the latest technology – Audi AI – which has no shape but can create unlimited form of benefit for each driver who comes in contact with it. The booth design, which has been originally developed in Japan for Tokyo Motor Show 2018, is centered on interactive lighting installation which creates various sights to visitors depending on the time, the angle from which it is viewed, and individual sense. The ceiling installation composed of approximately three-thousand semitransparent tubes shows diverse lighting expressions by the reflection of moving light. At the center of the booth, Audi A8 and 3D LED installation consisting of 466 tubes invites visitors to the new world of Audi AI. When visitors sit in the front seat of Audi A8 and wear the eyewear with perception sensors, the lighting art starts to vary in numerous ways in response to the visitor’s facial movements and dramatically illuminates the entire booth. These installations show the personal freedom realized by Audi AI and let visitors experience the brand ‘Vorsprung durch Technik’.