Cheungvogl has created an open exhibition retail space around a robotic system within the restoration of the 110 year old iconic department store, Au Pont Rouge in Saint Petersburg, Russia.
In Au Pont Rouge, Cheungvogl creates a precedence to implement a robotic system to choreograph new experiences that encompasses historical, architectural, technological and cultural values for visitors to enjoy spending time, interacting and exploring in the store. The physical shopping experience is tailored for visitors’ entertainment with hands-free comfort and efficiency that the automated system offers. The exhibition space is freed from all trading operations and stocks, unfolding the potentials of creating a retail environment with enhanced spatial qualities and surprising experiences with alternative uses of space.
While the external envelope of Au Pont Rouge is restored to its original state in accordance with local regulations, the sensitive internal upgrades of the historic icon is designed to enable the transformation of the department store into a new centrepiece for commercial, social and cultural life.