The flagship headquarters is designed as a showcase for the ASICS brand and healthy and sustainable workplace that will accommodate the company’s future growth and evolving business needs in Europe, the Middle East and Africa. The resulting building is more than a workplace: it is a destination for local and international employees, product buyers and visitors to celebrate the ASICS legacy and shape its future.

‘ASICS World’, a unique and three-dimensional showcase that displays all ASICS brands is the centerpiece of the atrium, that is both the symbolic and physical core of the building. Replacing the functions of a conventional office lobby, the atrium combines the informal quality of a gathering space with the public prominence of an exhibition space. The full-height space is filled with natural light through the glazed ceiling and is surrounded on four sides by the balconies of the four 2.800 m² column-free workspace floors.

A playful system of staircases connects the different levels around the atrium, breaking the horizontal continuity of the floors. With the visible movement of people around the building, the open staircases support physical and visual interaction between coworkers at any given moment.

The office has a pleasant human scale and feels very spatial at the same time. The diversity in the workplace concept and the way it is implemented in relation to the architecture create unique places everywhere, providing different experiences in each part of the office.