In collaboration with Jeannette Altherr – studio LA – in charge of the creative direction of Arper’s visual concept, MAIO has designed Arper’s booth with the objective of creating a space that best represents the interaction between architecture and Arper’s collections. The system consists of simple, modular elements that can be reorganized to best suit the different kinds of spaces in which they are used. These elements are complete structures in themselves, in that they are self-supporting and efficient. The space is organized around a large central square leading to many rooms where the products are displayed in ways designed to stimulate interaction. The rooms are accessed primarily from the main square but also connected one another, allowing visitors an experiential visit. Each is a unique space that can be understood both as a room and a “building” within an urban landscape. Rooms are modulated through the simple compression or expansion of space to tell the story of the furniture. Along with unique flooring and walls, one of the most distinctive elements of this project is its ceilings, with their unusual shapes and variable geometries that help to shape the particular character of each room.