Arborea Resorts is a new eco and socially-conscious brand whose credo “experience together” centers on shared activities of nature, sports and discovery. The Latin word "arbor" ("tree" in German) inspired Arborea’s motto "made from one wood - yet so different." Everyone is made to feel welcome, regardless of gender, race, sexual orientation, age, finances and status. A lack of hierarchy means guests should perceive employees as "pals"; everyone, whether staying at the resort or not, is invited to join the young, laid-back community. For the German coast prototype, JOI-Design created interiors and design guidelines for the next decade’s 19-property rollout. A cohesive design of natural materials and palettes evokes relaxing connections to the Baltic Sea. Public areas are designed to spark casual conversations. Alluding to incoming tides, the rising steps of the sunny lobby’s “Stairs” offers is a hub for making new friends. Restaurant layouts enable group cooking lessons taught by Arborea’s chefs using ingredients from regional farmers, while open-plan kitchens let employees interact with guests to strengthen the sense of community. The basement bar’s DIY workshop has tools to repair bicycles and take upcycling classes. Guestrooms become restorative retreats. Unconventional layouts include beds facing the sea to encourage the reflective mindfulness valued by tomorrow’s decision-makers. JOI-Design and Arborea’s shared vision represents the future of responsible tourism.