The Apollolaan is a prominent green avenue in Amsterdam’s south district, within a unique neighborhood defined by Berlage’s architecture from the early twentieth century. In the late 1980s, the JP Morgan bank organized a design competition for its new office located at a corner site along the Apollolaan. The monolithic design by Wim Quist with a largely opaque façade – suiting the security needs of the bank – was favored against other competition entries, including that of OMA. As the building transformed from the space for a single financial institution into rental offices, the original design could no longer meet the new functional needs, or the anticipation of the tenants to work in a more open work environment connected with the neighbourhood.
Commissioned by Kroonenberg Groep, Apollolaan 171 replaces the original bank building with an open and tactile design: a transparent glass façade along the Apollolaan marks the contemporary office’s inviting character; a brick façade facing the Titiaanstraat integrates it with the neighborhood’s historical architecture.
The form of the five-story building is a literal translation of the original JP Morgan bank’s envelope. Contrasting materiality gives the architecture a dual character. Interlocking glass volumes resembling 3D Japanese jigsaw puzzle – dimensioned to match the scale of the nearby buildings – form one side of Apollolaan 171. The glass brings in abundant light and extends Apollolaan’s greenery into the office interior. At the corner, the volumes become smaller and the ground floor is set back, forming a pleasant entrance plaza.
On the side facing the Titiaanstraat, the building is cascaded and cladded with custom-designed bricks. Interwoven, these bricks evoke the historical housing in the area through scale, color, and tactility. The building’s form has resulted in multiple terraces: a roof garden that serves as a leisure space for the office users, and platforms for solar panels and rainwater collection. Green marble is used as the primary finish material for the lobby and the main circulation core, in sync with the lush vegetation along the Apollolaan.
Apollolaan 171 sits on the preserved basement parking space of the JP Morgan bank and reuses the original building’s foundation. Tracey Emin’s “The more of you the more I love you” – the flamingo pink neon sign once installed on JP Morgan bank’s opaque exterior wall – is prominently displayed along the car park driveway, remaining visible to passers-by through Apollolaan’s new glass façade.
Summary:
Contextual, Creative, and Innovative
- Transforming an original opaque building into a welcoming structure suited to the neighbhourhood
- Brickwork created with new techniques to evoke the historical architecture of Berlage
- Connecting the interior workspace with the greenery outside through the interlocking glass volumes
Functional
- Flexible, bright and airy workspace
Sustainable
- Foundation of the original building preserved
Apollolaan 171
OMA
Bronze

1 / 21

Arthur Guimarães
Chief Executive Officer
at Arthur Guimarães Architects
The project looks interesting in te...
6
9
8
7
7.5

Wenqing Zhou
Founder
at Add Culture & Creative Development
6
8
7
7
7

Mark Eric Magno
Principal
at Aedas Interiors
it has a very functional and effici...
6.5
9
7
8
7.63

Xuechen Chen
Architectural Designer
at X.C Studio
The functionality of an office spac...
7.8
9
7.8
7.5
8.03

Josse Popma
Partner
at Popma ter Steege Architects
Great building design in its contex...
6
8
8
6
7

Serhii Makhno
Founder
at MAKHNO Studio
6
7
6.5
6
6.38

Jessica Adkins
Brand Experience Design Lead Europe
at M Moser Associates
6
7
6
6.5
6.38

Zizhao Li
Cofounder and Chief Designer
at DSC · Design
5.82
7.38
5.63
7.29
6.53

Burton Baldridge
Founder
at Baldridge Architects
As one would expect, it is a solid...
7
9
7
6
7.25

Katie Mitchell
Managing Director
at Seen Studios
6.5
8
6
6.5
6.75

Pooja Shah-Mulani
Partner and Design Director
at LW Design
Great Architectural shots, lacking...
6
7
5
5
5.75

Anna Gitelman
Associate Professor
at Suffolk University
8
8
7.5
7
7.63

Mike McGirr
Managing Partner and Design Principal
at red design
6.03
7.02
5.76
7.74
6.64

Suvi Saloniemi
Head of Exhibitions
at Finnish Museum of Architecture and Design Museum
6
6
6
6
6
.jpeg)
Harkaran Singh Boparai
Founder
at Space 5
6.75
8.09
7.03
7.03
7.23

Yan Zhang
Cofounder
at say architects
6
6
6
5
5.75

Jianan Shan
Cofounder
at say architects
6.92
5
5
5
5.48
Designer
Client
Kroonenberg Groep
Floor area
9345 ㎡
Completion
2023
Project Management
Structure
MEP & Acoustics
Contractor
LATEST SUBMISSIONS
MORE PROJECTS
Hortensia Herrero Art Centre
Gold

Zara Ski Verbier
Silver

Hyundai Motorstudio Senayan Park
Silver

Scusa
Silver

Van B
Gold

The Cube Canary Wharf
Silver

V&A Photography Centre
Bronze

L’École School of Jewelry Arts - Dubaï
Silver
-thumb.jpg)
Macquarie Group Americas Headquarters
Silver

Nikko Style Niseko Hanazono
Silver