The brand identity and the matrix of the TT radiator collection are translated into a project in the Antrax IT stand at Salone del Mobile. The stand was designed by Victor Vasilev, evolving the construction model and image already tested in the company's showroom, in via San Damiano 5 in Milan, maintaining its distinctive features, materials and chromatic rendering, with a different spatial layout.

The square plan of the exhibition area is structured into two parts, marked by a diagonal line: the entrance is punctuated by a rhythmic succession of vertical partitions parallel to each other, full height and staggered, which from the vertex of the square propagate out along the entire length of its sides. They create a multilevel and depth scenography, with an intense chiaroscuro effect: the front panel features the company logo, in white on a black background, while the others unfold one another like architectural scenes, concealing the products and, at the same time, inviting visitors to discover the radiators and latest products, such as the new line born from the collaboration with AMDL Circle, Michele De Lucchi studio.

Between niches in which the products are placed and access passages, that offer large visual telescopes, the exhibition of radiators, conceived by great international designers, develops according to a logic similar to an art gallery, with a precise focus on each object presented in shades of Meteor Blue, Sand Grey and Graphite, expressing the over 200 colour variations available in the catalogue. 

The path then leads to a triangular perimeter of the reception area, with clear and accentuated edges, in where a metal reception desk in black finish and a lounge space are organised, surrounded by towel warmers and other ranges of radiators, displayed along the wall, while two T Tower radiators, revisited on a macro scale, become sculptural totems in the space.

The shell is total black, in complete Antrax IT style. Between plastered portions and milled MDF boiseries, which recall the interior of the Milan showroom, many of the construction materials will be reused at the end of the event in the company's headquarters, where the exhibition room will host the three-dimensional textured panels, the desk in sheet metal, the lighting and flooring, made using rigid square modules of 100% recyclable material, installable without need of glue.