As ANTIDOTE is about empowering women, the store needed to reflect that narrative. De Yavorsky wanted to create an unusual color palette, one that was still sophisticated enough for the store without being too stereotypical. The primary color pink was chosen to represent the brand, with a deep green and a forest-like design in the backdrop as a reference to nature.
De Yavorsky used various materials throughout the shop to emphasize the relationship of nature to the city. Concrete was chosen in a variation of colors for the floors, as well as a rich copper for the bars that hold the shelves and a solid oak for the shelves, window platform and entrance.
It was important for these materials to be used in the creation for ANTIDOTE, both because de Yavorsky wanted to create a space with truly authentic materials and because the store as a whole has a warmer authenticity to it. As this is a store that sells high-end fashion, the natural materials allowed the designer to use them in a way that was almost unusual, making use of the spaces, both big and small, to create something architecturally sound.
The piece de resistance of the store is the colorful collection of geometric shapes. These pieces, which can be moved and manipulated into different shapes around the room, add a fun and dynamic element to the atmosphere. The color palette fits in seamlessly with the rest of the shop, and the pieces are fitting fixtures within the room that can be seen from different angles.