The characteristics and positioning of ANTA's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and ANTA can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty. For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in ANTA Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of ANTA headquarters. In the resting area on 2F, ANTA's brand color - red was utilized as the main backdrop hue, signifying ANTA's vigor and progressive spirit. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience. 4F introduces the visual elements of many outdoor sports and KOLON SPORT's evergreen tree logo, underlining the coexistence between human and nature. 5F features a concise color palette of black, white, sliver and grey, innovative utilization of the dotted visual symbols, and emphasis on building a high-end and professional sports brand image.