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Anji Headquarters Exhibition Hall

DFF

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Sam Huang
Sam Huang
Sam Huang
Sam Huang

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
4.97
5.12
4.95
4.43
4.87
Eunice Wu
Eunice Wu Property Director at China Merchants Shekou
4.99
5
5
5
5
Niels Kramer
Niels Kramer Creative Director EMEA at Tétris Design & Build
It seems there is no real focus on...
6
6
6
5
5.75
Emma Maxwell
Emma Maxwell Founder at Emma Maxwell Design
The shots dont really match the flo...
5.64
5.49
5.27
5.36
5.44
Samar Younes
Samar Younes Founder and Chief Imagination Officer at Samaritual
Successes: Interesting take on a sh...
5.32
6.22
5.7
5
5.56
Andy Thaemert
Andy Thaemert Sr Creative Director  at Nike
5
6.92
5
4.03
5.24
Philipp Schlauch
Philipp Schlauch Senior Workplace Consultant at Drees & Sommer
5.5
5.75
6
4.5
5.44
Chantal Vos
Chantal Vos Associate Partner at Kraaijvanger Architects
the design is aimed at an optimal p...
5
4
6
4
4.75
David del Valle
David del Valle Founder at Del Valle Studio
5.67
5.67
5
3.8
5.04
Hongdi Li
Hongdi Li Founder and Creative Director at Studio Lux
The mixed languages and evenly spre...
4.5
5
4.5
4.5
4.63
Hihope Zhu
Hihope Zhu Founder and Chief Architect at Archihope
3.86
3.78
3.88
4.49
4
Corey Martin
Corey Martin Principal Designer at Hacker Architects
The space itself seems to compete a...
5
5
5.5
4.5
5
Collin Burry
Collin Burry Design Principal at Gensler
3.69
3.24
2.03
2.41
2.84
Vincent Zhang
Vincent Zhang Cofounder at Domani Group Limited
4.43
4.53
4.43
4.95
4.59
Designer
Client
Kano Group
Floor area
6600 ㎡
Completion
2022
Furniture

Kano is a fashionable and international office brand. We define the showroom space as modern, technological and fashionable. Compared with the traditional office exhibition hall, there is a little more artistry, so that the light, material and space can show their true attributes, creating a unique sensory experience. As it is the headquarters exhibition hall, it needs to include all products of different styles and positioning. 

Therefore, the integration between products of different styles and space is the difficulty of this case. We divided it into several areas according to the series, positioning and functional requirements of the exhibition hall. The three electronic screens at the entrance of the exhibition hall are the prelude to the story of the brand. 

The natural light in the sand table area is scattered, the curved wall and the clever light and shadow combine, the narrative sense of space arises spontaneously. The lines of the young fashion area are simple and smooth, and the color contrast is strong, showing the modern fashion in the warmth. The special curved wall has a strong natural atmosphere, and the scene design is very life, creating an ideal environment for the communication between people. 

The touching and pure sense of artistic light in the hard high management area conveys a quiet artistic conception in a vague way. In the container of space, an elegant space temperament is created by light and shadow. The inspiration of the chair display area comes from lipstick. The light and shadow released in different materials enrich the sense of conflicts and layers in the space, bringing a multi-level visual experience. 

Modern staff area comfortable color matching and introverted design, create a comfortable and relaxed feeling like home, soft indirect lighting rich space artistic conception. The clean and powerful architectural language of the designer exhibition area can better highlight the products. The overall design strengthens the depth of the aisle and brings mysterious visual enjoyment.