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ANIYEBY RETAIL CONCEPT

CHRISTOPHER WARD STUDIO

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Designer
CHRISTOPHER WARD STUDIO
Client
ANIYEBY
Floor area
140.00 ㎡
Completion
2018

Fresh and bright new concept for Aniye By Italian fashion brand. The design is characterized by a metal main cage that includes all furniture and lighting fixtures. This allowed CWS to keep the “white box” as simple, as well as possible reducing GC costs and construction timings. All fixture are integrated to the cage and freestanding and are design melting straight and curved lines.
Concept materials are contradictory in their origin and pattern; white metal tubes play together with “rich” light golden brass and “poor” OSB wood. The feminine garment world is underlined by the ceramic tiles chevron flooring and suspended “green” accents.
There are some elements that wand to characterize and push the project to a more contemporary and easy level such as pre fitting rooms big bulbs ceiling and eclectic oval freestanding main mirror.
On a technical and commercial retail side, the project allows to be quickly constructed, flexible in visual merchandising, economical on POS, and characteristic. Garments are displayed in front of a correct neutral light environment.