Our submission is the design of the brand home for the premium bourbon, Angel’s Envy, at their newly opened distillery in Louisville, Kentucky.   Contagious was responsible for bringing to life the distillery’s visitor experience throughout the hospitality spaces at Angel’s Envy. We created a brand story which spans from the heritage of the product through to the intricacies and details of how it is made, packaged and sold.   The retail area is strategically positioned to both welcome guests on arrival and engage with them before departing. The shop was designed to double as a tasting space to increase flexibility and sales. The bespoke, solid oak retail displays are detailed with a bespoke timber dovetail point of sale system, this is supported by the app we designed which reveals tasting notes and cocktail recipes for each type of whiskey and is viewed on in-built iPads.   The tasting area is made from a felled oak tree which expresses the importance of wood to the whiskey palette. The main bar not only glorifies the product but also creates stories through its limestone mosaic front – the stone that water is filtered through before reaching the distillery.   With the use of graphical interpretations throughout, we keep guests constantly engaged with the brand: the entrance sculpture made from reclaimed timber carries messages from the family of whiskey makers; and grain is milled by hand and added to the whiskey by everyone on the distillery tour.