This showroom project features Beamy flooring collections and the Italian brand OIKOS, located in the New East Coastal Area of Shantou. In commercial design, the overall space is conceived based on product positioning, aiming to guide the region's aesthetic preferences.
The facade design breaks free from the constraints of the existing building. The narrowing entrance seamlessly integrates the exhibition hall with the communication area, creating a well-balanced spatial environment that enhances customer interaction with the products. This compressed entryway provides a subtle and restrained prelude for guests as they enter the hall. Inside the main space, customers can appreciate the complexity and enjoyment of the multi-layered design.
The narrowing entrance seamlessly integrates the exhibition hall with the communication area, creating a well-balanced spatial environment that enhances customer interaction with the products. This compressed entryway provides a subtle and restrained prelude for guests as they enter the hall. Inside the main space, customers can appreciate the complexity and enjoyment of the multi-layered design. The design team enriches the space with diversity through a cohesive design language, allowing for an immersive experience of minimalist art.
By deconstructing and reinterpreting the slanted spatial form, a new charm emerges through the organic organization of diagonal lines within various functional areas. The orderly product displays on the black background walls accentuate the warmth and texture of the wood. The central reception tea table serves as a negotiation area during regular times and can also become the focal point for meetings and salons.
The vertical relationships within the space are interconnected by three large sculptural staircases, linking different height levels. By opening the floor at multiple points and employing approaches such as digging, covering, permeating, stacking, and winding, the design enriches the sense of depth and playfulness, infusing the space with endless imagination and charm. This approach maximizes spatial flow, allowing for an extended spatial experience and evoking a sense of leisurely strolling.
Throughout this visiting circulation, an exploratory experience is created. The inverted triangular opening of the mezzanine cleverly introduces the view of outdoor trees into the space, offering a unique visual experience. On the first floor, the visual experience highlights spatial infinity, while the mezzanine provides a perspective that connects the first and second floors, showcasing their contrasting yet integrated relationship. The staircase to the second floor, although linking the mezzanine and the second floor, visually centers on the first floor, providing an unexpected visual delight.
Through elegant and simple geometric forms, the space becomes tangible, breathable, and textured, flowing freely with a sense of suspension.
Anbong Home Showroom
AD Architecture
Bronze

1 / 16

Christopher Lye
Principal
at Woods Bagot
4.5
6
5
4
4.88

Norman-Henner Plattner
Head of Store Development
at The KaDeWe Group
6
6
6
5
5.75

Agata Kurzela
Founder and Design Director
at Agata Kurzela Studio
4
7
5
5
5.25

John Lam
Co-Founder and Design Strategist
at State of Culture
The villa design blends functionali...
5.88
6.36
6.55
5.2
6

Tessa Mansfield
Chief Creative Officer
at Stylus
4.5
6
5
5
5.13

Andras Klopfer
Managing Partner
at BWM Retail
5.5
6
5
5
5.38

Victoria Schneyer
Global Head of Store Design
at Hugo Boss
The flow of the house with the poss...
5
6.5
6
5
5.63

David Wei
Cofounder and Design Director
at Hatch Architects
5.49
5.49
4.72
5.11
5.2

Gokhan Avcioglu
Principal and Founder
at Global Architecture Development
5
7
5
5
5.5

Lene Utbjoe
Discipline Lead
at Henning Larsen
5
6
5
5
5.25

Eric Wang
Head of Marketing and E-Commerce APAC
at Duravit
6.35
5
7.1
6.24
6.17

Benjamin Iborra Wicksteed
Partner and Creative Director
at Mesura
5
7
5
6
5.75

Leilei Wu
Partner
at F.O.G. Architecture
5.5
6
5
5
5.38
Location
Designer
Client
Anbong Home
Floor area
300 ㎡
Completion
2024