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Anbong Home Showroom

AD Architecture

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Showroom
6.70
6.30
6.95
6.25
6.55
Christopher Lye
Christopher Lye Principal at Woods Bagot
4.5
6
5
4
4.88
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
6
6
6
5
5.75
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
4
7
5
5
5.25
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
The villa design blends functionali...
5.88
6.36
6.55
5.2
6
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
4.5
6
5
5
5.13
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
5.5
6
5
5
5.38
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
The flow of the house with the poss...
5
6.5
6
5
5.63
David Wei
David Wei Cofounder and Design Director at Hatch Architects
5.49
5.49
4.72
5.11
5.2
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
5
7
5
5
5.5
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
5
6
5
5
5.25
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
6.35
5
7.1
6.24
6.17
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
5
7
5
6
5.75
Leilei Wu
Leilei Wu Partner at F.O.G. Architecture
5.5
6
5
5
5.38
Client
Anbong Home
Floor area
300 ㎡
Completion
2024

This showroom project features Beamy flooring collections and the Italian brand OIKOS, located in the New East Coastal Area of Shantou. In commercial design, the overall space is conceived based on product positioning, aiming to guide the region's aesthetic preferences.

The facade design breaks free from the constraints of the existing building. The narrowing entrance seamlessly integrates the exhibition hall with the communication area, creating a well-balanced spatial environment that enhances customer interaction with the products. This compressed entryway provides a subtle and restrained prelude for guests as they enter the hall. Inside the main space, customers can appreciate the complexity and enjoyment of the multi-layered design.

The narrowing entrance seamlessly integrates the exhibition hall with the communication area, creating a well-balanced spatial environment that enhances customer interaction with the products. This compressed entryway provides a subtle and restrained prelude for guests as they enter the hall. Inside the main space, customers can appreciate the complexity and enjoyment of the multi-layered design. The design team enriches the space with diversity through a cohesive design language, allowing for an immersive experience of minimalist art.

By deconstructing and reinterpreting the slanted spatial form, a new charm emerges through the organic organization of diagonal lines within various functional areas. The orderly product displays on the black background walls accentuate the warmth and texture of the wood. The central reception tea table serves as a negotiation area during regular times and can also become the focal point for meetings and salons.

The vertical relationships within the space are interconnected by three large sculptural staircases, linking different height levels. By opening the floor at multiple points and employing approaches such as digging, covering, permeating, stacking, and winding, the design enriches the sense of depth and playfulness, infusing the space with endless imagination and charm. This approach maximizes spatial flow, allowing for an extended spatial experience and evoking a sense of leisurely strolling.

Throughout this visiting circulation, an exploratory experience is created. The inverted triangular opening of the mezzanine cleverly introduces the view of outdoor trees into the space, offering a unique visual experience. On the first floor, the visual experience highlights spatial infinity, while the mezzanine provides a perspective that connects the first and second floors, showcasing their contrasting yet integrated relationship. The staircase to the second floor, although linking the mezzanine and the second floor, visually centers on the first floor, providing an unexpected visual delight.

Through elegant and simple geometric forms, the space becomes tangible, breathable, and textured, flowing freely with a sense of suspension.