"AMAZING VICTORIA" is a company that is related to aesthetic, spa and makes products only for their visitors. In order to design this space, we explored the message that the brand wants to give customers from various angles, especially paying attention to the relationship between human and nature. We brought the appearance of nature underground to the space to explain how the human desire to remain young forever and the purification function of nature interact with each other.

1. Underground & Life
The ground appears to be full of calm. However, there are countless creatures and substances in it that form a chain of life with their own roles. In the underground world, plants make nutrients and purify water to remove pollutants, eliminate toxicity, and clean the air. These functions of nature sustain and purify human life. We've created a process in which rocks and minerals that exist in the ground and water that flows in the ground are purified throughout this space. Customers experience and think about the self-purification function of nature. In addition, through the space of reversal of the time when the sun goes down and the moon rises, it returns to the energetic me of the past, not the tired me of the present.

2. Purple & Nobility
Purple was a color of nobility and healing, representing an emperor, authority, reputation, and dignity in the ancient world, regardless of East and West. In addition, purple is a color that humans are attracted to when they want to harmonize their body and mind, and it can be said to be a healing color that they unconsciously seek when they are tired. With client, we hoped that the historical background and color meaning of these purples would be properly harmonized with the brand. Purple flows along with the movement of the space dyed the product and the name is engraved on the sign of the product.

3. Reinterpretation of tradition
Considering that the customers who mainly use this space are female customers, we made a beautiful "traditional noble woman" of the past as the owner of the space. Starting with the iPad in the “traditional mother-of-pearl drawer” where customers register their first visit, the line of the ceiling of the expression scattered in the wind is shaped into the motif of traditional hanbok's pus on clothes and guides them to the blocks of rock in the showroom space. This serves to emphasize that pure water and underground minerals falling from rocks are the elements that make products.

"AMAZING VICTORIA" is an organic space made up of these three components. Just as nature surrounds and purifies all life, it will hold customers in its arms and purify them, and it will make you feel noble and dignified through the historical background of purple and the life of an aristocratic woman.

I hope it will be a space of regeneration that provides strong vitality like a new leaf that rises through thick land and rocks.