We set the bar high for our trade fair stand at Euroshop ’17. We wanted to create the kind of “WoW” effect that would make Aluvision stand out in an unforgettable way and have people remember us long after the trade fair was over. Hence, we designed the famous “World of Wonder”(WoW) booth. Not just a stand, but a destination. Not meant for a mere visit, but as a journey. This impressive 427 m² island exhibit led curious visitors into another dimension: a world of inspiration, of discovery, filled with magic. In short, a world of wonder. Inspired by the “Alice in Wonderland” story, playful elements such as a huge chair on top of a chess board and large playing cards, constructed out of Aluvision frames, were incorporated into the design. Multiple white rabbits, scattered across the exhibit, also seemed to invite visitors to follow them further into the booth. During their interactive journey, people could experience our latest innovations, showcased in the booth, or even take a trip to the showrooms in Belgium and Atlanta (USA) with VR glasses. Another important element that contributed to the “wondrous” and unforgettable atmosphere of the “World of Wonder” booth, was the welcoming spirit created by the Aluvision team. Eager to assist with information and a guided tour, they made everyone feel at home right away. The large bar in the booth served Belgian drinks and food, a “meet & greet” space filled with laughter and nice conversations until long after opening hours.