Build a brand space that is "natural and non-natural”
Under the backdrop of nowdays large consumption upgrade, the change of consumer demand drives the transformation and mode innovation of retail brand offline terminal at a deeper level. So far, the compound space of "1+N" and "N*N" multifunctional scene combination has become one of the new forms for brands to create their own differentiation.
In addition, ALTERNABILITY DESIGN creates a compound space for the local designer clothing brand MAO BY MAO. Within the limited space, it gathers multi-functional needs such as offices, concept stores, tea rooms, and sample clothing production rooms, which is between "natural and non-natural" to convey the original image of the brand's inner spirit.
MAO BY MAO, an emerging designer clothing brand rooted in China, adheres to the individual expression of "I am, from myself”, which follows the inner belief of "All things are one, the law of nature", and returns to the authenticity of clothing. It aims to explore the essential relationship between people and clothing, human body and scale, presenting the natural and fresh vitality of wearers.
Located on the first floor of the office area of Panyu Creative Park in Guangzhou, this project, floats above the city centre, with mountains and forests in the distance, quiet lakes rippling nearby, and a view of the surrounding natural landscape, giving the project itself the advantage of connecting with external nature, which is also in line with the brand's tonality.
In addition, ALTERNABILITY DESIGN follows the core of the brand, explores the existence of texture, quality and field, creates a sense of natural and artificial scene conflict, and combines the orderly interspersion of different functional units, to build a pure space with natural growth, contemporary aesthetics and humanistic atmosphere.
Alternability Design x Mao by Mao
Alternability Design
Bronze

1 / 16

Jason Chan
Founder
at Jason Design Group
The space layout is good, but the m...
6.3
5
5
5
5.33

Tugba Okcuoglu
Creative Concept and Customer Experience Developer
at Ingka Centers
The overwhelming focus on character...
5
6.42
5.9
3.97
5.32

Justine Fox
Founder and Colour Specialist
at Studio Justine Fox
I enjoy the contrasting treatments...
6.02
6.89
6.15
5
6.02

Maja Bernvill
Creative Director
at Specific Generic
The design vision lacks a level of...
5
5
6
4
5

Sanchit Arora
Principal Architect
at Renesa Studio
5
5
5
5
5

Stéphane Bernier
Partner and Director of Retail Strategy and Innovation
at Ædifica
The private living spaces (master b...
5
3
5
5
4.5

Adi Utama
Global Office Development
at JetBrains
5
5
6
5
5.25

Jan Clostermann
Founder and Director
at CLOU Architects
5
4
5
5
4.75

Jorge Mendez Caceres
Creative Director
at BDG Architecture & Design
Good Layout, Too much bling....
4.57
6.6
4.5
1.96
4.41

Marie Hesseldahl
Partner and Head of Interior and Product Design
at 3xn
5
5
5
4
4.75

Bin Ju
Founder and Chief Design Director
at Horizontal Design
3.45
4.89
3.69
3.53
3.89

Constance Guisset
Founder
at Constance Guisset Studio
5
5
5
5
5

Marie-Andree Busque
Director Interior Architecture
at Sid Lee Architecture
7
7
7
4.5
6.38

Islam El Mashtooly
Creative Director
at OBMI
5
6
5
5
5.25

Liyun Hao
Founder and Design Director
at EVD
6
5
6
5
5.5
Designer
Client
Mao by Mao
Floor area
260 ㎡
Completion
2023
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