Build a brand space that is "natural and non-natural”

Under the backdrop of nowdays large consumption upgrade, the change of consumer demand drives the transformation and mode innovation of retail brand offline terminal at a deeper level. So far, the compound space of "1+N" and "N*N" multifunctional scene combination has become one of the new forms for brands to create their own differentiation.

In addition, ALTERNABILITY DESIGN creates a compound space for the local designer clothing brand MAO BY MAO. Within the limited space, it gathers multi-functional needs such as offices, concept stores, tea rooms, and sample clothing production rooms, which is between "natural and non-natural" to convey the original image of the brand's inner spirit.

MAO BY MAO, an emerging designer clothing brand rooted in China, adheres to the individual expression of "I am, from myself”, which follows the inner belief of "All things are one, the law of nature", and returns to the authenticity of clothing. It aims to explore the essential relationship between people and clothing, human body and scale, presenting the natural and fresh vitality of wearers.

Located on the first floor of the office area of Panyu Creative Park in Guangzhou, this project, floats above the city centre, with mountains and forests in the distance, quiet lakes rippling nearby, and a view of the surrounding natural landscape, giving the project itself the advantage of connecting with external nature, which is also in line with the brand's tonality.

In addition, ALTERNABILITY DESIGN follows the core of the brand, explores the existence of texture, quality and field, creates a sense of natural and artificial scene conflict, and combines the orderly interspersion of different functional units, to build a pure space with natural growth, contemporary aesthetics and humanistic atmosphere.